Velosmith Interview with Rob Vandermark, an Excerpt

 

Our friends at Velosmith Bicycle Studio did an interview with Seven founder Rob Vandermark recently for a series they’re doing on bike builders. We’ve been working with Velosmith since they opened in 2010, and Tony Bustamante, one of the studio’s founders and owners, once worked with us here at Seven, too. Watch the Velosmith site for the full interview.

In the meantime, here is a brief excerpt:

Velosmith: In 1997, offering a custom bike was a relatively new concept for traditional bike shops. Tell us a little about those early years.

Rob Vandermark: That’s right. There weren’t a lot of options at that time. People were interested in high-end titanium and well-made steel but they didn’t really think that they were going to do true custom. There was no model for it yet. The four of us who started Seven had strong industry backgrounds in design, development, building, marketing, and sales – we had all the bases covered. So, we were able to find retailers who trusted us because of our reputation or past relationships. Within eight weeks of opening, we were shipping orders out the door.

Rob V. on the Trail

Where do you find inspiration for products and design?

RV: I’ve been frame building for 29 years and it’s still engaging for me. It doesn’t get old because the way I relate to the bike keeps changing. For the last few years, my inspiration has come from adventure riding. There was a time when I would look at other industries for inspiration – motorcycles, cars, wheelchairs – more than actually riding. Now, the pendulum has swung back to bike usage, bike riding, and all the niches that are happening in the industry today. It’s always about reconnecting to the bike in a different way.

Who do you see as your ideal customer?

RV: Because everything we do is custom, I see everyone as a Seven customer. It’s anyone who loves riding and wants a better experience while riding.

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