The Headbadge

Seven HBThis is our headbadge. It’s one of the very last things to go on a Seven before it leaves our door. Laser-cut and bead-blasted, we think it adds a classy touch to hand-polished titanium, filament-wound carbon fiber and painted steel alike.

It starts flat, like this. Then we clean it up the bead blaster, and we bend it in a hand press depending on the diameter of the bike’s headtube, either 1-1/8″ or 44mm. There is a long and rich tradition of headbadges on handmade frames that goes back more than a century, and it’s one of the small things that we think makes a Seven a Seven.

HBPress2