Michael’s Mudhoney SL


We built this Mudhoney SL with our friends at Wheat Ridge Cyclery in Colorado. It is Michael’s second Seven. A tall rider, with a prior back injury, Michael still loves to ride hard, so we built this one to keep him comfortable while maintaining agility and power transfer in the rear triangle. The bike’s finish, with black components and a bead blasted decal, is subtle, but classy.

He says:

Dear Seven,

I just received my Mudhoney SL, THANKS!!!  It’s equipped with Enve 3.4 disc wheels and Ultegra Di2.

Thanks again Seven for fulfilling my cycling dreams!


Stephen’s Mudhoney SL – A Love Letter


This is Stephen’s Mudhoney SL, built with our friends at Sigma Sport in Surrey, UK. We might tell you more about the bike, but Stephen has done that for us. There is no better email to get from a rider than one like this.

Stephen says:

Hello Seven,

I promised myself a Seven for my 60th to keep me fit into my dotage. I needed a performance bike; one suited to my advancing years but capable of going anywhere. It’d have to be versatile, comfortable, tough, low maintenance and reliable. Thus, the Mudhoney SL stood out and, with the expert guidance of Mick Silles at Sigma Sport of Kingston Upon Thames in UK, my bespoke Seven took shape.

Getting the specification just right took several months, but throughout, Mick was the very best adviser. He listened carefully and accurately translated desires into needs (both frame and components). Mostly this was happening at a distance, because though I’m a Brit, I live in Vienna, Austria. I visited Sigma just three times, first to spec’ the bike, then for very thorough fittings and finally to take delivery. In between there were lots of emails!  You surely know it already, but in Mick you have an excellent UK representative, advocate and enthusiast.

So now I’ve been riding the bike for a couple of weeks since delivery. With true good fortune, this Austrian October has been unseasonally warm and sunny – in fact, perfect cycling weather. I’ve taken advantage of that and taken off into the Wienerwald at every opportunity. On road and trail the bike is a revelation!

In climbs I’ve become instantly fitter (or just maybe, the Seven frame transmits way more energy to the road). The bike is comfortable and assured. I get no pins and needles in my hands, nor tired shoulders. Everything just falls to hand and I’m perfectly positioned to ride for hours on end. I corner confidently, everything feels taut and I know exactly what’s going on where tyres hit road.  Nothing creaks or flexes, even when I’m pedaling out of the saddle.

SE_Mud1Then there’s the aesthetics. I wanted an understated look. No paint, no discs, no suspension, no accessories. Avid Shorty canti’s, Chris King ‘Sotto Voce’ components, ENVE CX forks …. everything bare titanium or plain black. It looks fantastic but rides even better!  Incidentally, for the record, I’m now a convert and consequent zealot for Shimano’s amazing Ui2 gearset – beautifully integrated into the Mudhoney frame, battery and all.

In summary, I got the bike I desired and, thanks to Sigma Sport’s good advice and the skills of the Seven Team (especially Lauren Trout and Stef Adams – oh God, those welds) I ended up with every machine I needed for fitness, sport and fun. I’m in love!

I’m so impressed with the craftsmanship, the attention to detail (like the inspired chain hanger and the rear canti’ cable post) and above all, with the way you’ve served your motto – I got my one bike and mine alone.

I’m motivated alright – next spring I’ll try the Grossglockner ….

Thank you for making me a very happy customer.


Mark’s Axiom SL


Our good friend Mark at Sigma Sport in the UK treated himself to a new Axiom SL. He opted for an over-sized headtube (44mm) with an ENVE tapered road fork and a Shimano Dura Ace Di2 electronic shift set up. Race style decals complete the look.

Mark says:

Thanks to everyone at Seven! I finally have a road bike that I love as much as my Seven Sola SL mountain bike! As an American working in a British bike shop & Seven dealer, it’s so nice being able to sell such amazing examples of American craftsmanship.


Ambi’s 622 SLX

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This is Ambi’s new 622 SLX with integrated seat post (ISP), 44mm headtube, and Di2 shifting perched against a guard rail in the Marin headlands looking down over the Golden Gate Bridge and San Francisco. We built it with our friends at City Cycle.

Ambi says:

My bike is finally completed and she had her first 40+miles today up and down SF hills and the Marin Headlands, even saw family of deers too. She rides as mean as she looks, and as good, as fast…super stiff, awesome downhill, uphill, cutting corners..you name it! That over-sized head tube looks insane!

Effortless! Now i need to be in shape all the time to keep up with this bike.

Thanks again for all your help and please thank Jordan and all Seven crew who helped made my dream bike. Can’t wait to ride again. You guys are awesome! I am eyeing a Ti Axiom or Cafe Racer in the future. But in the meantime this bike is so awesome!

Bike Radar: Seven Axiom SL Di2 review

Axiom SL Di2

Seven’s titanium frame-building skills are superb, but what sets the Axiom apart is not the attention to detail but the ride.

The Axiom SL is no comfort biased, all-day mile-eater, this is a race bike through and through. The set-up is truly aggressive; this bike wants to go fast.

The front end responds instantly to input both through the pedals and in changes of direction. It’s more at home in fast criterium-style racing than long climbs over big cols, although the frame does a superb job of dulling vibrations and chatter from poor road surfaces.

The Di2 drivetrain is faultless and Seven has done a superb job of routing the wiring internally through the chassis. Mavic’s Cosmic Carbone clinchers may seem a strange choice on a titanium bike, but their weight penalty over a standard wheel is easily offset by the aero advantage that comes into play once you’re up to speed, and you can hold a high pace for much longer.

It’s easy to heap praise on what is a superb bike, but in a world obsessed with carbon bikes, the Axiom proves it’s possible to make a full-fat, Flat-out fast race machine from titanium, a material all too quickly dismissed as the choice for comfort and distance bikes designed to go longer but slower.

As with all Sevens, the build is fully custom, and UK distributor Sigma will design any build to suit your requirements.

What makes the Axiom special?

Rear dropout

Di2Seven’s own titanium dropout is machined from solid billet, it’s larger (and thicker) than you would expect on a typical high-end race bike, but this is what keeps the back end anchored, all adding to the Axiom’s solid feel.

Di2 integration

Shimano’s Di2 flagship electronic shifting is the future and the Axiom has fully custom internal routing for the Di2’s cabling. It’s brilliantly executed, entering the frame on the down-tube and exiting at both the BB and chainstay.

Build quality

Di2Tube welds are clean and uniform, and the braze-ons are perfect. The dropouts and head-tube have both also been machined to perfection, showing the high level of craftsmanship that’s gone into this beautiful frame.


The Seven’s carbon fork provides the perfect balance of vibration damping and sharp handling. It’s custom fnished to match the paintwork (Seven offers a range of 20 stock colours and a vast array of schemes).



Name: Axiom SL Di2 (11)
Built by: Seven
Price: $10,899.00
Weight (kg): 8
Frame Material: Custom 3al/2.5v Ti, Di2 specific
Fork Model: Seven carbon
Rear Derailleur Model: Shimano Di2
Front Derailleur Model: Shimano Di2
Shifters Model: Shimano Di2
Rims Model: Mavic Cosmic Carbone SL
Saddle Model: Selle Italia Flite SL
Seatpost Model: FSA K Force carbon
Stem Model: FSA
Handlebar Model: FSA Alu Wing Pro

More info on the Axiom SL