Open

One of the great gifts we receive, as bike builders, is riders who come to us with an open mind and an interest in collaborating on the design of a new bike. We try not to be in the business of telling people what they want. Better bikes come from listening.

12189841_956764771063013_411348361520900486_nThis is a challenge. We’ve been at this nearly 20 years, and while the accumulated experience of more than 30,000 builds is likely our greatest asset, there is still so much room for riders to teach us about what might make a bike great.

Open exchange like this creates buy-in on both sides, or all three sides, when you consider the bike shop who provides us with fitting and measurement data, with another set of eyes on the project. What we end up with is a bike that everyone is happy with, proud of even, because we built it together.

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