In Japanese

IMG_0258Without so many passionate cyclists, so many good people all over the world, there is no Seven. When we started out, we guessed that we could send bikes to every continent (and have), but that doesn’t happen without people who believe in what we do.

Cycling is a thing that transcends language and culture. In fact some of our strongest partnerships are with people we can’t carry on a normal conversation with. They understand what we’re trying to do, and we understand what they want. Sometimes having to simplify your communication actually improves the end result. That has been our experience anyway.

This week we received these photos of our latest brochure, translated into Japanese. It’s both surreal and deeply satisfying, and we are grateful to our friends at Simworks for making it happen.

On the left, the Japanese version, on the right, the English.IMG_0257IMG_0260IMG_0259

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