Chris’s Evergreen SL

This is the kind of letter we love to get. Not only does Chris love his new bike, even more importantly he loves the type of riding his Evergreen SL is helping him discover. His photos and letter, below.


Hey guys,

The Evergreen worked out great. Since I got it in March, I’ve taken it to CA and cycled down Rt. 1 from Carmel to Cambria. This was a 10 day trip full of camping and kayak surfing with the family (my wife and 2 yr. were driving with the gear). I have never had such an amazing cycling adventure – the handling, speed, and ride quality of the Evergreen exceeded my expectations. Putting it together in a hotel room in Monterey was a trip! So great. Now I’m looking for routes for Evergreening my commute in Houston, TX. I’m surprised at what pops out once I start looking!

All the best and more to come,





Into the Sunset – Mo Bruno Roy Retires

Our good friend and sponsored rider Mo Bruno Roy announced her retirement from pro racing yesterday after 12 years at the top. We think it’s best for you to hear it in her words, but we would be remiss if we didn’t point out the highlights of our time together as builder and rider.

Mo raced over 200 races on a Seven, including 31 wins, 63 podiums and 158 top-tens.

Of those, 143 were UCI races and included 5 wins, 31 podiums and 111 top-tens.

She raced 13 World Cups, 10 National Championships, including 3 wins (1 Masters, 2 Single Speed) and 6 top-ten Elite finishes (out of seven Elite races).

She was Single Speed CX World Champion, 2014, Cyclocross World Championships team member, Tabor, CZE 2010 and Winner of the 2009 USA Cycling National Calendar.

In all that time, she turned in one DNF (Did Not Finish).

BUT….those are just results. Sure, they’re important. At the pro/elite level, you race to win, and Mo won a lot. For us, there is much, much more to it than just winning, though. Mo is an ambassador of the bike. She brings people into our sport. She epitomizes what we think of as a pro cyclist, not just for the way she rides on race days, but by the way she rides her bike to work, to the grocery store, and to visit us here at the shop. And she does it all with a smile on her face. THAT is why we are proud of her, and proud of our partnership, because it’s more than a sponsorship.

Maybe sponsorship is what happens on race days, and partnership is what happens every other day of the year. Mo’s “career” as a pro racer might be over, but she will go on being a great cyclist for a long, long time, and that’s why we wanted to work with her in the first place.

We congratulate her on everything she packed into that career and wish her the very best for every mile to come.

Geaux Meaux!

Here are just a few of our favorite shots of Mo from over the years:

Photo by Brad Jurga


Photo by Chris Milliman Photo by Dave Chiu At Grand Prix of Gloucester (photo by Jon Henig)

Giving Thanks.

On a warm July day in 2004, in the conference room at Seven Cycles, I sweated through my first real job interview.  I met with Jenna in sales, Zac in design, and Rob the owner, for a total of about two hours.  They sifted through my babbling, disregarded my nervousness, and offered me a gig as a Customer Service Representative.  I started in August.

The learning curve at Seven is pretty steep.  There is a lot to know.  My primary responsibility, out of the gates, was to help answer phone calls which is a good way to learn things quickly.  Each question and each caller were as unique as the bikes we make.  I tried to learn as much as I could so I could be prepared to answer every question that anyone had and so I could finally stop pestering my colleagues with pleas of “Can we do this?” and, “Can we do that?” All my pestering revealed a pattern, the answers for all but the most outlandish requests were, “yup,” or “of course,” or “why not?”  Once I understood our philosophy, phone calls became fun, and equally important, I understood what made Seven great, for the first time I knew our tagline, “One bike.  Yours.” wasn’t a marketing ploy, it was simply how the business ran, from the top, down.

Ten years later, that motto hasn’t changed, and I will bring that singular focus with me throughout each of the adventurous endeavors that lie ahead.  This Friday, October 10th is my last day at Seven Cycles.  The decision was my own and though I will miss my colleagues and their fun-loving spirit immensely, I am excited for my next steps.  I am also excited for Seven and know that the best has yet to come, a sentiment that everyone here has relayed to me as well.  Seven is a special place, full of incredible and talented people, and I am proud to have been a part of the fun.  Thanks is also due to the wonderful people that make up our retailer network, and to the many thousands of cyclists who have called, emailed, or stopped by for a factory tour.

Looking forward to seeing you all down the line.


Hulking Chain Stays.

You may have noticed in a recent post about Craig Gaulzetti’s new Axiom SL, that he wanted a race bike.  Craig raced as a youngster while growing up in Belgium, and has never gotten over the thrill of a stiff, speed first, comfort second-if-at-all race bike.  He wanted to recreate the same excitement with his very first Seven, and we were excited to take on the challenge.

Walking around our production floor, the most memorable site is the towering wall of titanium tubing located in the machining area.

photo 3
A section of the titanium tubing wall.

Hundreds of twenty foot tall tubes tower over everything in sight.  Organized by diameter, these tubes will determine how a bike will feel on the road.  To over simplify, a narrow tube will bend and flex over bumps and potholes resulting in a plush ride, but all that flex means the bike won’t explode forward when you stomp on the pedals.  A large tube responds oppositely, bouncing over bumps like a poorly performing suspension, but will take off like a rocket when you mash your pedals.  Most people want bikes that fall somewhere between those two extremes.  No matter how you want your bike to feel on the road, choosing the appropriate tube set is our specialty.

To ensure Craig’s bike was going to bring him back to his racing heyday, some of our most massive tubes were selected, including the Louisville Slugger-esque 1 3/4″ down tube, a 44mm head tube, and a 1 1/2″ top tube.  For most of us, these tubes would yield a bike so harsh, we’d want off.  But Craig was looking for that feeling exactly, so when it came time to select his chain stays, we reached past the traditional 7/8″ tubes, and chose our most hulking, 1″ tube stock.  An additional eighth of an inch in diameter sounds minor, but in both looks and performance, the difference is obvious.  We felt these stays would add the extra boost Craig was after, and his early reports confirm that they have done the trick.


For Craig’s Axiom SL, the 1″ chain stays made sense: the design mission, the size and power output of the rider, and the overall aesthetic were a perfect match.  Though they worked wonderfully for Craig, the one inch stays aren’t for everyone.  More often than not, they are too stout, too heavy, or too limiting in component choices to use.   These large chain stays crowd the bottom bracket junction, leaving only enough room for slick, narrow tires, and are therefore only available on our road bikes.  They are so large and stout, that we do not curve them as you’ll see on all of our 7/8″ stays (as I incorrectly pointed out in my response to Brian S. back in September), they get just a small tire clearance crimp but are otherwise perfectly straight.

If you are interested in discussing whether or not our one inch chain stays are right for you, give us a call!