The King and Us

We (and our customers) are in the very fortunate position of being able to choose what parts we put on our bikes, so it’s no surprise that we choose to work with companies who share our passion for quality, durability, and simplicity.

Chris King Precision Components has made bicycle components since 1976, focusing on those same principles. Like us, they take a ground up approach, engineering and manufacturing their own bearings, specifically for bicycles, right in their own factory.

Over the years, we’ve seen their headsets go from frame to frame. We’ve seen hubsets survive jarring crashes and seemingly intolerable conditions. These are parts that have carried their riders to   Tour de France podiums and World Championships in the dirt, but they also go on Sevens every day. We are proud to work with Chris King and put their headsets, bottom brackets and wheelsets on our bikes.

When you make good things for people, things that last, they reward you with loyalty. King has earned that sort of loyalty over their 40 years in the bike game. A touch of color pressed into a head tube or that distinctive angry bee hub sound lets you know you’re riding with a King devotee. It’s a loyalty born of those bedrock beliefs in value, quality, and performance, values we share and deliver with every bike.

Yoon, KR’s 622 SLX

When we set out to build bikes, part of the reason we called ourselves Seven was that we wanted to sell our work the world over, on the 7 continents (Antarctica remaining a challenge). Over time, we’ve had pretty good success with our original vision, and our friends at ES Korea are a big part of that, introducing Watertown’s finest bikes to the Korean peninsula nearly two decades ago.

This is one of their very best customers, Yoon, Kwang Ryul, and his new 622 SLX. At just a shade over 14.5lbs, this build makes us so, so proud and happy to have such great partners, the world over.

See more (in Korean) here.

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Metal Sculpture

We received this photo from our friend Giovanni, something of a cycling mystic and guru, who lives in Seattle, a frequent visitor at Cascade Bicycle Studio, with whom we’ve built hundreds of frames, including the Axiom SL in this photo.

It reminded us that Rob V, our own mystic and founder, was in art school studying metal sculpture when Merlin Metalworks plucked him from academia and turned him into a bike builder, designer, and visionary (don’t tell him we called him a visionary).

This is at the Hiram M. Chittenden Locks between the lake and sound in the Ballard neighborhood of Seattle.

Jeremy Kampp in the Sol Duc Valley

Jeremy Kampp lives and rides in the Pacific Northwest. He rides an Evergreen S adventure bike and a Mudhoney SL race bike. This is the first of what we hope will be many of his shared adventures.

Fog swirls through the cedar trees in the fading light of dusk as frogs croak somewhere near the flowing river in the darkness beyond.  I’m in Olympic National Park nestled in the Sol Duc valley anticipating the next days mixed terrain ride. An early spring adventure to mark the return of soft light giving way to vibrant sunshine that had retreated to the South for the winter.

Warmed against the 34F morning with eggs, bagel and coffee I pedal over a bridge spanning the Sol Duc river.  A sleepy two-lane road winds along the river descending under the canopy of moss and trees of the temperate rainforest.  Although I’m vaguely aware that this thrilling winding and rolling descent will be a climb on my return I laugh it off with a whoop and pedal harder.

Black tarmac with a double yellow stripe yields to brown squishy soil littered with decayed leaves, yellow green lichen and derailleur grabbing broken branches.   I pedal on the shoulder of Lake Crescent.  With a 40c tire on my Evergreen S the varied terrain is a great match. Only the creek crossings, downed trees, and a rock slide prompt me to hike.

Time passes on the trail among ancient trees and flowing waters. Salt crystals on my cheeks remind me of the summer rides to come.  For now the gentle spring rain begins to needle down upon my helmet and drip off the brim of my hat.  My ride is complete except for the rest I take falling back into the soft moss bed below a tree in the forest.

Joe Cruz – Notes from a Snow Storm

The intrepid don’t stare out the window while the snow falls. We got this note from our buddy Joe during last week’s “snow event.”

Seven Friends,

Can’t say I’m all that bummed by the late snowfall. 20” here in southern Vermont. Damn I love this bike (showing it off with studded 4.8’s here)! 

Hope you’re getting outside,

Joe