Seven in Chicago Magazine

We were fortunate to be featured in Chicago Magazine this last month, with a little help from our friends at Get-a-Grip Cycles. With a two-page spread of our (actually rider Shawn Briggs’) 622 SLX, the piece does a nice job of quickly dissecting what goes into a bike customized to the nines. Many potential riders can by put off by a price tag, without considering all the components that go into it, and the long term value you get from designing and building the right thing the first timChicagoMag2e.ChicagoMag1


Core Strength


Your coach will tell you that a strong core gives you a better platform to pedal from, that it takes strain off the rest of your musculature and contributes to endurance in ways that are palpable, if hard to measure.

Seven is a strong, independent business. After nearly twenty-years of building bikes we are fortunate to be able to make our own decisions, guided by the same mission we’ve always had, with only our customers to answer to. We have successfully navigated the stormy seas of several economic booms and busts. We have seen the industry change through two full decades.

Just as on the bike, on the shop floor.

Matt’s 622 SLX

This is Matt with his new 622 SLX. We built this one with our friends Matt and Wade at The Spokesman in Santa Cruz, CA.

IMG_2399He says:

Hey Matt and Wade,

I have had my bike now for 1 week, and I have to say it has far exceeded my expectations and wanted to thank you both. I have to say the fit is awesome. I have done several rides in the past week from 1-3 hours each. I used to always get lower back stiffness/soreness. That does NOT happen.

The ride is fantastic, little or no vibration yet a stiff frame with great acceleration! I was going down a hill today and looked down and could not believe I was going 42+ mph!

The components you guys recommend all rock, and I really like them. Disc breaks are great. I am most surprised with how much I like the Di2. I always heard it was good, but I always thought electronic shifting, big deal can’t be that different. Wow! Was I wrong!? It is so clean and exact.

I have been riding up Hicks Rd. for years. I can’t believe that with the Seven I did my best time ever! How is that possible?! Anyway I just want to thank you guys very much for all of your help to make this happen! Thank you very much!


Alex’s 622 SLX and the Mt. Evans Hill Climb


This is Alex and her new 622 SLX, which, as you can see, is made for climbing, right down to its Queen-of-the-Mountains paint scheme. All the titanium is painted Dianthus, one of our new colors for this season. We built it with Mark Brone at Brone’s Bike Shop in Fountain City, WI. We finished it just in time for Alex to take to Colorado for two weeks, culminating in the Mt. Evans Hill Climb. Here is her quick report from the trip:

Hi Seven,

I would just like to give you a feed back about my new bike.

We have returned from our trip to Colorado and the bike is amazing!

 I was curious how this “custom made” is going to turn out and if I was going to notice any difference in the fit/feel. I have several bikes that are all “fine”, so it had to be better than “fine” to stand out.

And it…did!! Amazing, how comfortable it is. Not just a smooth ride, but I have never had any aches or pains (with climbing I got used to a uncomfortable “straining” feel in my lower back). I thought that the strain/pressure in my lower back is simply “a deal” for me in climbing position, not avoidable.


We first did the Independence Pass, then Loveland Pass (both from the harder sides, both about 12,000 ft elevation). A big surprise: I was not even thinking about any discomfort (other then the thin air…) and later on realized that I had no discomfort of any kind on that bike! Great!!

Our main event, at the end of the trip, was Bob Cook Road Bike race on Mt. Evans, to 14,140 ft elevation and about 7,000 ft of climbing in 28 miles. I was doubtful if I would make it to the top, but I did it! It took me 5 and a half hours (my husband did in 3hrs 22 min, riding conservatively as we did not know what to expect), but who cares? The weather was great (just luck), I felt perfectly fine going my relaxed tempo, so I kept going. It was an amazing feel to go through that finish line on over 14,000 ft height. Wow!!!

I am so happy that I was able to take my new bike on that trip. It would not be the same without it, so thank you for making the best effort at the end to make it happen!