River City Bicycles and the Spirit of ’77

River City Bicycles owner Dave Guettler is something of a spiritual leader in our industry. He has managed, over a couple of decades, to show the way forward, to inspire people with his passion for cycling, AND to build the best shop in Portland, OR.

Dave is also a basketball fan, and when RCB invited us to build a pro-baller size bike for them as an homage to the Blazers’ 1977 championship team, we felt honored and excited.

Of course, no one does it like RCB, so they took our Evergreen S frame and finished it with basketball leather bar tape.

Check out this cool video they made about the inspiration and final build:
Pro Build Collection – ’77 Seven

From the shop:

This is the first in our Pro Build Collection film series and it’s an all-star. We build lots and lots of incredible custom bikes at River City Bicycles because, let’s face it, we love bicycles. You know what else we love – basketball! Dave Guettler, River City Bicycles founder and owner, is a fan, Trailblazer season ticket holder, and has seen many Blazers come through the store as customers. Dave wanted a bicycle in store for  the next Trailblazer, or any customer that tall, and the result is a titanium road bike built to commemorate the 1977 NBA Championship won by the Portland Trailblazers.

Seven Cycles perfectly executed a clean, stylish frame build and our service department spec’d it with top-tier components from Shimano, Enve Composites, and Portland’s own Chris King Precision Components. For the finishing touch we turned to Walnut Bespoke Leather Designs from Nehalem, Oregon who created basketball leather bar tape, tool roll strap, and pant cuff bands. Let’s go Rip City!

Seven on the Ventoux

Ventoux Cropped

One of the great joys of having so many bikes out in the world is that people are constantly doing awesome and amazing things on them. Here we have Larry conquering one of the legendary climbs of cycling history on his Axiom SL, a product of our long collaboration with River City Bicycles in Portland, OR.

Larry Says:

Bastille Day, Sunday July 14, 2013.  The Seven conquers the Ventoux.  This was taken about six hours before Stage 14 rolled through Bedoin and finished on top of the Ventoux.