The bike, we know, can be a powerful tool for change in our world, whether as a vehicle for personal empowerment, as a symbol of work invested, or as a platform for telling an important story.
The Seven-sponsored REAL Ride aims to harness the bike’s power in all of those ways. The REAL Riders will cross the country by bike, but not in the usual way, directly and on paved roads. No, they are more ambitious,
They’ll ride largely off-road, and take a route that spans 5,000 miles. It will be hard, some might think even prohibitively hard, but that is intentional. The ride is about highlighting the difficult path some students face in navigating our educational system, kids who too often drop out rather than finding a way through.
In their own words:
We can make a difference, with your help. The REAL Ride is supporting a life-changing school for highly at-risk students — a school that’s making a profound impact locally and nationally against the drop-out crisis. To make the ride possible for the REAL Riders, we’re hosting a fundraising event for the team on May 6th — and it’s a party you’re not going to want to miss! To buy tickets or make a donation to support the team, check out https://www.biddingforgood.com/RealRiders. See you on May 6th!
Seven is supporting the REAL Ride with bicycle support as well as a custom Evergreen adventure bike, much like the ones the riders will be on, auctioned at the launch party. See the details here:
We were honored to be asked to present at the Massachusetts Department of Transportation’s recent Moving Together Conference, on a panel with New Balance and the Springfield manufacturer of new subway trains for metro-Boston. The panel was titled: Made in Massachusetts, focusing, you guessed it, on transportation sector companies that actually make things here in our home state.
First, it is important for us to recognize what an honor this is. New Balance is a top five global sports brand. That the Mass DOT sees an equivalency to what we do is humbling, and we were touched by an element of respect that comes from doing what we do for nearly two decades.
This was a great opportunity for us to interact with various cycling advocacy groups and transportation planners. While we were there, ostensibly, to talk about how it’s possible to manufacture quality, competitive products here in Massachusetts, a lot of the discussion was focused on the evolution of cycling infrastructure, the gains we’ve made and the progress still in front of us.
Seven only plays a small part in all of that effort, so it was inspiring to hear about all the good work being done by MassBike, the Livable Streets Alliance, People for Bikes and so many other groups trying to make cycling safer, easier and more popular. What struck us, as it always does, was the inter-connectedness of all these groups, and the level of cooperation it takes to bring even simple projects to fruition. There are vital people in every community doing this important work, and it was nice to spend some time with them, and have an opportunity to tell them about what we do here at Seven.