#coast2coast4acause

The bike, we know, can be a powerful tool for change in our world, whether as a vehicle for personal empowerment, as a symbol of work invested, or as a platform for telling an important story.

The Seven-sponsored REAL Ride aims to harness the bike’s power in all of those ways. The REAL Riders will cross the country by bike, but not in the usual way, directly and on paved roads. No, they are more ambitious,

They’ll ride largely off-road, and take a route that spans 5,000 miles. It will be hard, some might think even prohibitively hard, but that is intentional. The ride is about highlighting the difficult path some students face in navigating our educational system, kids who too often drop out rather than finding a way through.

In their own words:

We can make a difference, with your help. The REAL Ride is supporting a life-changing school for highly at-risk students — a school that’s making a profound impact locally and nationally against the drop-out crisis. To make the ride possible for the REAL Riders, we’re hosting a fundraising event for the team on May 6th — and it’s a party you’re not going to want to miss! To buy tickets or make a donation to support the team, check out https://www.biddingforgood.com/RealRiders. See you on May 6th!

#coast2coast4acause

Seven is supporting the REAL Ride with bicycle support as well as a custom Evergreen adventure bike, much like the ones the riders will be on, auctioned at the launch party. See the details here:

 

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