The REAL Ride Gets Real(er)

The Boston Globe ran a feature on The REAL Ride this week, bringing even more local attention to this ambitious event, which will raise money for school kids who are struggling to stay on track.

Our friend Cris (caricatured at right) told The Globe, “Many people ride across the country on pavement, but we’re going to do it in an alternative way that will challenge ourselves like these students are challenged,” said Rothfuss. “These kids are off-track in the sense that they’ve wandered from a traditional educational path, but they’re making their way to a diploma, and their route is rigorous.”

The REAL Ride will cross the country, from Seattle to Boston using dirt roads and farm paths to the greatest extent possible, stretching the distance from 3,000 to 5,000 miles. The team will ride mainly Seven’s Evergreen line of adventure bikes.

Art: CHRIS MORRIS FOR THE BOSTON GLOBE

Seven in Chicago Magazine

We were fortunate to be featured in Chicago Magazine this last month, with a little help from our friends at Get-a-Grip Cycles. With a two-page spread of our (actually rider Shawn Briggs’) 622 SLX, the piece does a nice job of quickly dissecting what goes into a bike customized to the nines. Many potential riders can by put off by a price tag, without considering all the components that go into it, and the long term value you get from designing and building the right thing the first timChicagoMag2e.ChicagoMag1

 

The Local News

WCVBWe were on the local news last night, part of a series called “Made in Mass,” features on companies that still make things in Massachusetts. The piece ran just short of two minutes and didn’t say a whole lot that cyclists who are familiar with our work didn’t already know. We were glad to be featured, though it is a little frightening that simply making things makes you newsworthy now.

It was also very cool to engage with the reporter’s curiosity about how we do what we do, and the response from friends and family has been overwhelming. It reminded us of when we were kids, perhaps not coincidentally the time when our bikes first became central to our lives, the way being on TV was still some act of magic.

For another cool peek at what we do, check out this video, made by our friend Ryota at Simworks, Japan.

Mo Bruno Roy’s Mudhoney PRO

Mo Bruno Roy has won a lot of races on our bikes, including this year’s Single Speed Cyclocross World Championship. She makes us look good, and for this we are enormously grateful. This season, in addition to standing on podiums, she also got her Mudhoney PRO (affectionately known as Mo Pro II) all kinds of cool coverage, some of which we share with you here:

There was a cool write up and photo gallery in Cyclocross Magazine.

Another gallery in Velo News that documented the design, build and race process for the bike.

And a DirtWire video in which Mo explains what’s so awesome about her “Wicked Pro” custom Seven.

 

Cover Model

The surprise wasn’t finding the latest issue of Bicycling Magazine in the mail, that’s like clockwork, but to find a Seven on the cover has everyone at the Seven factory abuzz.

Bicycling Magazine
On the cover!

If you look hard enough on page 63, you can make out the blurred lines of our Head of Production Matt O’Keefe and his wife Susi’s Seven Sola 007 SL tandem.  Susi, #547, stands in front of it.

Susi and her tandem.
Susi and her tandem.

But the surprises kept coming!  Our own Brad Smith, and his chiseled legs, can be found on page 65 standing in the Green River during the Deerfield Dirt Road Randonnee.

photo 3
Brad tests the water.

 

Thanks to Bicycling Magazine for making our day.