River City Bicycles and the Spirit of ’77

River City Bicycles owner Dave Guettler is something of a spiritual leader in our industry. He has managed, over a couple of decades, to show the way forward, to inspire people with his passion for cycling, AND to build the best shop in Portland, OR.

Dave is also a basketball fan, and when RCB invited us to build a pro-baller size bike for them as an homage to the Blazers’ 1977 championship team, we felt honored and excited.

Of course, no one does it like RCB, so they took our Evergreen S frame and finished it with basketball leather bar tape.

Check out this cool video they made about the inspiration and final build:
Pro Build Collection – ’77 Seven

From the shop:

This is the first in our Pro Build Collection film series and it’s an all-star. We build lots and lots of incredible custom bikes at River City Bicycles because, let’s face it, we love bicycles. You know what else we love – basketball! Dave Guettler, River City Bicycles founder and owner, is a fan, Trailblazer season ticket holder, and has seen many Blazers come through the store as customers. Dave wanted a bicycle in store for  the next Trailblazer, or any customer that tall, and the result is a titanium road bike built to commemorate the 1977 NBA Championship won by the Portland Trailblazers.

Seven Cycles perfectly executed a clean, stylish frame build and our service department spec’d it with top-tier components from Shimano, Enve Composites, and Portland’s own Chris King Precision Components. For the finishing touch we turned to Walnut Bespoke Leather Designs from Nehalem, Oregon who created basketball leather bar tape, tool roll strap, and pant cuff bands. Let’s go Rip City!

Like Elves

When you make things (like elves), you find very quickly that there is never a time when someone doesn’t want you to make something. And so, we have had a very busy December here at Seven. Rather than wax rhapsodic about the spirit of the season, let us just say how grateful we are to be able to make things people want (like elves do), and wish you all a happy holiday season.

Here are some brief scenes from shop this week:

Joe’s Expat SL

Here is a do-everything touring machine we built for Joe with our friends at Spokes, Etc. in Alexandria, VA. This Expat SL incorporate S&S couplings, front and rear rack & fender mounts, a kickstand, Rohloff belt drive, generator hub, extra water bottle mount and a pump peg. We like this build because it really demonstrates the extent to which a rider can personalize a Seven to produce what is, for them, the ultimate bike for the purpose (or many purposes).

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Photos by Mike Gregerson

Magic Hour

IMG_3645It’s hot in the shop this time of year. Some days the air doesn’t move much and the heavy whir of fans makes the place sound like an aircraft hangar.

But late in the afternoon, as the sun slants toward the horizon, it floods in at the back windows and bathes the place in this beautiful light that overcomes the fluorescents. We call it magic hour.

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John’s Airheart

IMG_4588This is John and his Seven Airheart. We built this one with our friend Eric at Pleasant Hill Cyclery. John went with a simple matte black paint job over his steel frame, then built the bike out with wide range Shimano Ultegra cassette and a set of Rolf Prima Elan wheels.

He says:

IMG_4160Hi Seven,

I hope all is well with you… apologies for my delay, I built out my Airheart in March. Since then I’ve done a number of short to long, easy to tough rides and throughout the Airheart performed much better than originally anticipated. I cannot detect any difference in performance from having frame couplers and not. As far as where my Airheart fits in my ‘bike’ world… right between my Merckx and Parlee. I would have no issue if I my Airheart was my ‘only’ bike but I’m glad I have all three !!

IMG_9069I‘ve included a few pics of the final build and from my first [airline] trip to Maui and Haleakala Crater. Jeez, packing the Airheart was so much easier with the Rolf Prima wheels as the cassette, shaft and free-hub easily come off.

The total bike weight less water bottles and saddle bag is 18 LB., just a half pound heavier than my Merckx EMX-5 and 2 LB’s heavier than my Parlee Z5.

Many thanks to you and Seven Cycles !!

Sincerely,

John