American Custom Bicycles in Steel, Titanium and Ti/carbon mix

History and Milestones

History

Seven Cycles was incorporated in January 1997 and shipped its first bicycle frame in early April of the same year. The company was initially based in Topsfield, Mass., then moved to its current location in Watertown, Mass. in February of 1998. Founder and president Rob Vandermark and the Seven team have been working with titanium since its introduction into the cycling industry, pioneering many of the design and manufacturing techniques used throughout the industry today.

Physical Plant

Seven operates in 15,000 square feet of industrial space in Watertown, Mass. Approximately 9,000 square feet are dedicated to manufacturing, 4,000 square feet to office space, and the remainder to a break room, lockers, commuter bike parking, and a meeting area.

Products

Seven Cycles manufactures high-end bicycle frames from butted and straight-gauge domestically-sourced seamless 3-2.5 titanium, filament-wound carbon fiber, and the world’s finest steels. Seven offers a wide variety of frame styles—road, touring, triathlon, criterium, track, cyclocross, mountain, suspension, and tandems—in the customer’s choice of stock or custom geometry. The company also manufactures a custom titanium stem and mountain bike handlebar, and offers an exclusive carbon fiber road fork, as well aluminum handlebars, stems, and seat posts. All of Seven’s frames come with a lifetime warranty against defects in manufacturing and materials.

Sales Channels

In the United States, Seven sells its frames through authorized Seven retailers—typically independent bicycle retailers with the capability to serve high-end clientele.

Seven currently works with nearly 200 authorized retailers in the United States, with California, New York, and Boston as the strongest markets. Seven is also represented internationally through approximately thirty distributors.

Seven Milestones

1997

1997 Brochure
  • Seven Cycles is founded
  • Introduces the Custom Kit™ and client interview system, changing the meaning and possibilities of customization
  • Introduces all-new fit system: The Seven Fit Methodology™ (SFM)
  • Pioneers Rider-Specific tube set design
  • Unveils 1st of its kind Titanium-carbon road frame

1998

1998 Brochure
  • Builds 1,000th custom frame
  • Moves to Watertown facility; expands space seven-fold
  • Redefines customization again with the introduction of the Five Elements of Customization™
  • Seven writes the titanium primer for the 21st century in Seven’s Technical Supplement
  • A frame with all carbon tubes except the chain stays, Titanium lugs

1999

1999 Brochure
  • Becomes largest custom builder
  • Digital Darwinism compares Seven to Dell in production systems
  • Seven now builds more custom frames than any other manufacturer
  • Team Seven wins 1st Masters World Championship
  • R&D: Mountain frame with carbon seat tube introduced in Europe

2000

2000 Brochure
  • Industry First: 5E fork—First carbon fork with rake optimized to frame
  • Team Seven wins 2nd Masters World Championship
  • R&D: Cyclocross bike with carbon seat stays, seat tube, and top tube

2001

2001 Brochure
  • Seven partners with Paul Turner on the first customizable full suspension bike
  • Wired magazine nominates Seven for Rave Award for Most Wired Ride
  • Seven’s design director speaks at MIT on engineering and titanium

2002

2002 Brochure
  • Introduces Ultra-Butted™ Titanium tube set
  • Seven undertakes fourth expansion; adds 3,500 sq. ft.
  • Team Seven named to US national team

2003

2003 Brochure
  • Designs ground-breaking 5E carbon fork, setting a new standard for custom frame/fork integration
  • Diamler-Chrysler selects Seven for Celebration of Functional Art exhibit at Geneva Motor show
  • Launches performance-enhancing component line
  • Unveils first customizable full-suspension mountain model
  • Team Seven wins U.S. National Championship
  • Introduction: Elium Titanium—Titanium/Carbon frame
  • Introduction: Elium Steel—Steel/Carbon frame

2004

2004 Brochure
  • Brings painting in-house; makes major investment in spray facility
  • Brings all tube butting in house for the purposes of 100% quality control and continued innovation
  • Team Seven’s Mary McConneloug selected for U.S. Olympic team
  • Seven successfully fits 10,000th rider
  • Seven introduces Olympic-edition Sola
  • Introduction: Elium Race
  • Introduction: Race carbon tubing: more stiffness options added to the mix

2005

2005 Brochure
  • Introduces groundbreaking Diamas; the first fully customizable carbon frame to escape the physics of round tubes and lugged construction
  • Team Seven wins 2nd U.S. National Championship
  • Team Seven wins gold and bronze medals at Pan Am Championships
  • Introduction: IMX—race tubing enables the use of carbon in mountain frames
  • Introduction: 5E XL fork—raising the bar on lightweight performance and durability

2006

2006 Brochure
  • A6 Carbon Technology™ platform, combining complete aesthetic freedom with full customization
  • Undertakes fifth facility expansion; increases space by 40%
  • Seven partners with Audi of America for Q7 launch
  • Seven selected for exhibit at annual Technology Entertainment and Design (TED) conference
  • Team Seven wins gold medal at Pan Am Championships
  • Introduction: Diamas—Seven’s first full-carbon frame
  • Introduction: V-II—Full-carbon, lugless customization
  • Introduction: Triad—Full-carbon, lugless customization
  • Introduction: Luma—Titanium/Carbon

2007

2007 Brochure
  • Unique in-house fatigue testing system developed and implemented.
  • Undertakes fifth facility expansion; increases space by 40%
  • Team Seven wins gold medal at Pan Am Championships

2008

2008 Brochure
  • Seven invests in a large radius tube bender, used to curve down tubes for suspension fork clearance, and top tubes for additional stand over clearance.
  • The first 650B wheeled Sevens are designed
  • Our long awaited titanium seat post is brought to market
  • Team Seven wins gold medal at Pan Am Championships
  • The V-II (Diamas SL) earns a 2008 Editor’s Choice nomination in the Dream Bike category by Bicycling magazine
  • Seven’s Mary McConneloug Wins the US National Mountain Bike Championships in cross country, places second in short track
  • Seven’s V-II earns a 2008 Editor’s Choice nomination in the Dream Bike category by Bicycling magazine
  • Seven sponsored rider Maureen Bruno Roy wins 30-34 US National Cyclocross Championship
  • Seven’s Mary McConneloug places 7th at the 2008 Olympic Games, the highest American finish for any Mountain Biker in Beijing, China

2009

2009 Brochure
  • Our first commuter specific handlebar, the Tiberius Bar, is developed for the surging utility and commuter markets
  • Seven begins fabrication of custom front and rear racks.
  • Integrated seat post introduced as an option on Elium SLX, Elium SL, Mudhoney SLX, IMX SL and IMX 29 SL
  • BB30 oversized bottom bracket option is made available
  • Diamas SLX, SL and S models feature dramatic weight reductions and BB30 compatibility, while ensuring durability and performance

2010

2010 Brochure
  • Interest in titanium utility bikes grows, Seven responds by creating the Traveler line of bikes
  • Frames are updated to accept internal wiring for electronic components.
  • Modifications are made in the Diamas bonding system to reduce weight while maintaining performance

2011

2011 Brochure
  • 44mm head tubes are added to the list of frame options
  • Diamas weight reduction version 2.0

2011

2012 Brochure
  • Introduction: 622—Titanium/Carbon
  • Introduction: Mudhoney PRO—Titanium/Carbon
  • One inch road chain stays are implemented to increase stiffness even further

2013

2013 Brochure
  • Introduction: Evergreen
  • 142 x 12 rear axles now available
  • PF30 bottom brackets now available

2014

2014 Brochure
  • Introduction: 622m SLX
  • Introduction: Airheart
  • Singlespeed CX World Championships: Mo Bruno Roy
  • First Evergreen Tandem