Fit and Comfort Performance and Handling Tubing and Materials Features and Options The Future

Seven's Five Elements™

    1. Fit and Comfort

Feeling better translates into riding better. Being able to ride longer or faster, or alleviate pain and discomfort are all part of the benefits a personalized design can offer.

    2. Handling and Performance

Descend confidently, corner authoritatively, or simply take your hand off the bars to adjust clothing, Seven tailors your geometry to perform in ways ideally suited to your riding style.

    3. Tubing and Materials

Geometry matters, but that's only half the story. An equal share of your bike's handling and comfort come from the tubing. Only a tubeset hand selected for you can deliver stiffness, compliance and responsiveness that is uniquely yours.

    4. Features and Options

Top tube slope, fender or rack mounts, wheel size, special component compatibility, and paint schemes are just some of the features and options available. Choose exactly what you want. What could be more personal?

    5. The Future

Where do you see yourself five years from now? As your new Seven takes you into the future, we consider how your needs shift over time. We avoid fads and gimmicks, instead concentrating on benefits that serve you for years to come.

Reaches the Next Level

What if it's your bike, not your ability, that's limiting your potential? Can you recognize what's missing? Imagine if each ride could renew your passion? At Seven, we focus all our energies to deliver the benefits that matter most to you. At the core of our approach to frame design is what we call the Five Elements of Customization™. Each element can help you discover that what you considered your limits were really just the limits of your bike.

Custom Kit

Signature Size Program

“The ride quality, handling and fit were as precisely tailored to my desires as a suit from a Savile Row tailor.” —Bicycling