The King and Us

We (and our customers) are in the very fortunate position of being able to choose what parts we put on our bikes, so it’s no surprise that we choose to work with companies who share our passion for quality, durability, and simplicity.

Chris King Precision Components has made bicycle components since 1976, focusing on those same principles. Like us, they take a ground up approach, engineering and manufacturing their own bearings, specifically for bicycles, right in their own factory.

Over the years, we’ve seen their headsets go from frame to frame. We’ve seen hubsets survive jarring crashes and seemingly intolerable conditions. These are parts that have carried their riders to   Tour de France podiums and World Championships in the dirt, but they also go on Sevens every day. We are proud to work with Chris King and put their headsets, bottom brackets and wheelsets on our bikes.

When you make good things for people, things that last, they reward you with loyalty. King has earned that sort of loyalty over their 40 years in the bike game. A touch of color pressed into a head tube or that distinctive angry bee hub sound lets you know you’re riding with a King devotee. It’s a loyalty born of those bedrock beliefs in value, quality, and performance, values we share and deliver with every bike.

2 thoughts on “The King and Us”

  1. I have two Sevens: Steel and Titanuum. The Steel is my workhorse. I save the Ti, which has E- Shifting, for special events! Love them both.

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