Yoon, KR’s 622 SLX

When we set out to build bikes, part of the reason we called ourselves Seven was that we wanted to sell our work the world over, on the 7 continents (Antarctica remaining a challenge). Over time, we’ve had pretty good success with our original vision, and our friends at ES Korea are a big part of that, introducing Watertown’s finest bikes to the Korean peninsula nearly two decades ago.

This is one of their very best customers, Yoon, Kwang Ryul, and his new 622 SLX. At just a shade over 14.5lbs, this build makes us so, so proud and happy to have such great partners, the world over.

See more (in Korean) here.

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In the Korean Snow

It is hard to overstate the relationship we have with our friends at ES Korea, who approached us at Interbike nearly two decades ago and have become key collaborators over the years, delivering hundreds of bikes and pushing us daily to be better at what we do.

Here is a project we worked on with them recently, a Treeline SL for Y.K.R., who wanted his bike to look great, but also to be set up for serious, year-round riding. Check out the way the chain matches the paint. Y.K.R. is our kinda guy.