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Seven Retailers

In Japanese

Thursday, August 27th, 2015

IMG_0258Without so many passionate cyclists, so many good people all over the world, there is no Seven. When we started out, we guessed that we could send bikes to every continent (and have), but that doesn’t happen without people who believe in what we do.

Cycling is a thing that transcends language and culture. In fact some of our strongest partnerships are with people we can’t carry on a normal conversation with. They understand what we’re trying to do, and we understand what they want. Sometimes having to simplify your communication actually improves the end result. That has been our experience anyway.

This week we received these photos of our latest brochure, translated into Japanese. It’s both surreal and deeply satisfying, and we are grateful to our friends at Simworks for making it happen.

On the left, the Japanese version, on the right, the English.IMG_0257IMG_0260IMG_0259

Marc’s Axiom S Fixed Gear Road Bike

Monday, August 17th, 2015

IMG_6896This is Marc’s Axiom S. He wanted it dead simple. Track dropouts. Campy Pista crank. It’s not a track bike, but it has that seething-with-speed thing that track bikes have, while being set up for round-town road riding. Our friends at Velosmith did the build, and it definitely reflects their refined sense of what a bike should look like.

Julie’s Mudhoney PRO

Thursday, August 13th, 2015


This is Julie’s Mudhoney PRO, our top of the line cyclocross race bike. This one has Sour Apple Chris King disc hubs and matching headset, both the wheel and bike builds done by the good folks at Ride Studio Cafe in Lexington, MA. This is a fast bike for a fast rider, and we think it came out great.

Chicago to Boston – Tom Schneider’s TRUE Fit

Wednesday, August 12th, 2015

VBSwindowTom Schneider is coming to Boston, by bike, from Chicago. There is a reason for this, but we should back up a little first. Schneider grew up in Rockland, MA on the south side of metro-Boston. Tom’s parents didn’t have a car, so he and his family rode bikes to get around. At an early age, he fell in love with physical activity, eventually doing undergrad work in Exercise and Health Sciences at UMass-Boston and then a Master’s in Sports Administration at Northwestern.

After working with kids during recess at several different Chicago Public Schools, he realized what direction he wanted his career to take.

“I saw the activity level of the kids during recess, and it’s definitely not that same as when I was their age. Most kids favor technology over movement, and they’re neglecting the activity they need every day,” he says.

TRUE FitNow, Tom coaches basketball and trains the athletes at one of Chicago’s college prep schools. He’s a personal trainer at the Wilmette Park District. He runs fitness clinics – both pay and pro bono – for kids throughout the city. And he spends a fair amount of time developing TRUE Fit, his education and fitness program aimed at kids of all ages.

The idea of the Chicago to Boston ride came when he and his father took a bike trip from their home in Rockland to the Martha’s Vineyard ferry and back. In total, they rode about 200 miles in 24 hours. Tom knew then that riding and conducting TRUE Fit clinics along the way would be a great way to inspire kids across the country.

That’s when our friends Tony and Julia at Velosmith stepped in to sponsor Tom, providing him a Seven to ride and some much needed expertise in long-distance riding.

Julia said, “Tom’s mission to teach kids about health and fitness is indisputable, and we’re excited to support his commitment to ride from Chicago to Boston,” said Julia. “Kids need to be active and get off their devices. Tony and I battle this with our two kids daily and we stand by Tom in his efforts to teach kids to make good decisions about food, move their bodies often, and get them pumping their muscles along the way! Tom is a motivator and mentor to adults and kids alike.”

Read more about Tom’s trip in the Chicago Tribune. Donate to the cause here.

Outdoors Inc. – Evergreening the Arkansas Dirt

Monday, August 3rd, 2015


Our good friends at Outdoors, Inc. have been supporters of Seven for a long time, including us in their annual cyclocross race and riding our bikes on many of their personal adventures. This week, we got a note from Joel, their buyer and manager, and also, as you’ll see below, a sharp photographer.

Good morning Seven,

I am sure you get a ton of these type emails but thought I would add to them. I recently moved to Arkansas right across the River from Memphis, and finally got to bring the Evergreen home with me for the weekend. This bike was so much fun. From deep gravel to deep dirt to crossing some drainage ditches, it rolled on through. At one point I was actually in a field with soybeans three feet up on both sides of me.

Thanks so much for working with us. We love being a Seven dealer. Have a good one.

Joel @ Outdoors Inc.