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Andrew’s – Axiom SL

Tuesday, June 23rd, 2015

Bike ScotlandThis is Andrew and his new Axiom SL in Scotland. We designed it together with our friends at Signature Cycles in Manhattan. It features a subtle custom bead-blasted finish.

Andrew says:

S8jxrBUcHwzq09z0A3jc9mUOXufPUk8X96wOPFbiY7w,meW2t0wwje_EdYkiwlZSFl7V_RZS1GVPXSDOhHN6FhsMy Seven is one of the best purchases I have ever made.  The amazing fit and ride quality mean that — for the first time in my life — I can enjoy long rides without suffering from back pain.  And the process of building a bike with all the features I wanted was terrific fun; now I have a bike I can use for road rides, touring, and even commuting to work! I love this bike and look forward to many years riding it!

Thanks for all the diligent work on my bike — you guys are the best!


A Month with the Lake

Thursday, June 4th, 2015

We recently received this story from our friends at Velosmith. Two Seven riders, whose bikes we built just last year, are headed out for a month-long trip round Lake Michigan. See the story below:


Ask Suzie LaBelle about her Seven and she will tell you about its geometry and handling. She understands how the weight of the bike and the material used affects her performance and feel of the ride. And she knows that it feels stable on climbs, descents, and around corners.

Sounds like a hardcore, performance-minded racer, right?

In this case, you’d be incorrect. You won’t find Suzie on the local race circuit. Rather, you’ll find her in the midst of a month-long, fully self-supported, 1,400-mile bike trip around Lake Michigan.

The Adventure

The trip around Lake Michigan began May 17 and will take 30 days in total: 25 days of riding and five rest days. Suzie and her riding partner Will – also a Seven rider – met through the Evanston Bicycle Club, a local group of cyclists who ride together several times a week.

They soon discovered they both had a taste for adventure, and started to plan this tour. It will be self-supported; both Sevens are equipped with racks and they will carry only what they need.

“Will is a stronger rider than I am so he gets to pull in the wind,” she says with a chuckle. In addition to their own personal items, they’ve compromised on who carries what on their bikes. “He gets to carry the tools and I carry the first aid kit.”
The Training

Suzie and Will are both in their 60s, but don’t let their age fool you. These are two strong and experienced riders, and preparing for the trip meant many hours in the saddle.

Their typical week consisted of a moderate ride of 40-50 miles on Tuesday, a hard 40 miles on Wednesday, a fast 50 miles on Friday, and about 60 miles on one or both days over the weekend.

“For me this is more than an athletic undertaking. This is a journey – a pilgrimage – and I want time to stop and see the sites around Lake Michigan.”

The Best (and Possible Worst)

Suzie did most of the route planning and is most looking forward to discovering what she calls the “reality under the maps.”

“I love making the routes, visualizing what it will be like. I look forward to being in that environment day after day. And when we get there, discovering hidden meadows, hills, and lakes that maps don’t always show. “

She’s most concerned about the weather, especially as they get up towards the Upper Peninsula – which can still include very cold temps and snow at this time of year.

“Through our club contacts, we’ve been able to line up emergency people along the way in case we encounter extreme weather or a mechanical issue we can’t resolve ourselves.”


For more, follow along on their blog, or read more in the Chicago Tribune.


Nick’s 622 SLX

Wednesday, June 3rd, 2015

This is Nick’s 622 SLX. We built it with our friends at the Red Bicycle Studio in Red Bank, NJ. Nick took our Lug Deluxe paint scheme and went a step further. We think it came out great, and the matching white and red pedals are a nice touch.


Seven at Syllamo’s Revenge

Monday, May 4th, 2015

Syllamo’s Revenge is a 50 mile mountain bike race that takes place annually in the Ozark Mountains of northern Arkansas. 50 miles is a long way to go on a mountain bike, but it’s even longer (not technically, but certainly effort-wise) when you’re racing single-speed as our friends Hart and Boomer were. They were 1st and 2nd place in the single-speed division, left and center in the photo below. We built both their bikes with our friends at Outdoors, Inc in Memphis.

Hart’s picture and words below:


Seven team, 

I just returned to Memphis from north central Arkansas having completed “Syllamo’s Revenge” for the 7th year in a row.  This was the first year on a Seven as I took delivery in December from the good folks at Outdoors, Inc. Joel worked with you guys to get me setup on the perfect rig, and keeps it running smoothly and reliably. The conditions were great and I finished 2nd overall and 1st single-speed feeling tired but not nearly as beat up as in previous years. I credit the Custom Ti frame for the difference. I am very pleased. This is my third race on the bike and I am happy to report the Seven has put me on the top of the podium in each of the three. 

 Thank you guys for an awesome bike!!!

 Picture attached. (I’m in the center. Boomer also rides a Seven and is standing to my right.)

 Warmest Regards,


John’s 622 SLX

Thursday, April 30th, 2015

Here’s a 622 SLX we built with our friends at Bean’s Bikes in Berwyn, PA. This Ti/carbon machine is finished with our Lug Deluxe paint scheme with a special “rattlesnake” finish on the carbon that shows a different color depending on the light and the angle you’re looking from. The decals are a custom Glitter Gold outline.