The bike industry does not circle the sun and measure its progress in years, but rather plants its fields, like a farmer, and thinks of time in seasons. And we are in the thick of that season now, building bikes with a drive and focus similar to our riders, out in the world, making use of the summer sunlight to get more time on the bike.
In season, we have to be very careful not to work too much (we always fail at this) and to make sure we are taking the time to ride our own bikes and to stay in touch with why we do what we do (we always succeed at this).
But now a month has passed since our last post…here are just a few of the things we’ve been working on.
A 622 SLX with SRAM’s new Red integrated hydraulic brakes for our good friend Matt Roy. This one left the shop floor and headed straight for the Green Mountain Double Century, where Matt rode it to victory, along with his Ride Studio Cafe Endurance Team, in a time just over 17 hours. For an encore, Matt took it on a post-grad (Ph.D.!!) trip from Portland, OR to Boulder, CO. Just a quick spin then…
And, this is John Bayley’s Axiom SL super randonneur, also with SRAM Red hydro and a very special paint job. John rode it to a third place finish at Dirty Kanza. This bike will also feature in an upcoming ad in Rouleur. Keep an eye out for it.