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Seven Distributors

Chris’s Evergreen S

Tuesday, September 8th, 2015

This is Chris’s Evergreen S with our new Max 45 tapered disc fork. We built it with master fitter Steve Hogg at Pedal Pushers in Sydney. Now that Chris has had a little time to ride it, he sent us this photo and note.

Wikipedia told us, “Kangaloon is a small town in the Southern Highlands of New South Wales, Australia, in Wingecarribee Shire. At the 2006 census, Kangaloon had a population of 336 people. Kangaloon is Aboriginal for “kangaroo landing ground”.”


Hi Seven,

I now have a couple of rides on my new Evergreen and I just wanted to send thanks for the fabulous frame that Seven has built for me.

Thinking back, I expected the bike to be a ‘good fit’ and ‘comfortable’ but my initial standout impressions of the ride are the ‘stability’ and ‘perfect balance’ of the frame.

Fast down hills, riding ‘no hands’, riding in the drops (and transferring from drops to hoods and back again) all feels very natural and I feel very confident the bike. 

So I’m a happy customer.

Thanks again.




In Japanese

Thursday, August 27th, 2015

IMG_0258Without so many passionate cyclists, so many good people all over the world, there is no Seven. When we started out, we guessed that we could send bikes to every continent (and have), but that doesn’t happen without people who believe in what we do.

Cycling is a thing that transcends language and culture. In fact some of our strongest partnerships are with people we can’t carry on a normal conversation with. They understand what we’re trying to do, and we understand what they want. Sometimes having to simplify your communication actually improves the end result. That has been our experience anyway.

This week we received these photos of our latest brochure, translated into Japanese. It’s both surreal and deeply satisfying, and we are grateful to our friends at Simworks for making it happen.

On the left, the Japanese version, on the right, the English.IMG_0257IMG_0260IMG_0259

Vanessa’s Axiom S

Friday, July 31st, 2015


This is Vanessa’s Axiom S, built with our friends at DaDa Sports in the Philippines. It’s a small bike, but the proportions came out really well.

Vanessa says:

Took my baby for a short ride out for the first time today. I was smiling for the whole time. Rides like a dream!


Manila, Philippines

Ricardo’s Sola S

Thursday, May 7th, 2015

This is our friend Ricardo’s Sola S, delivered through Bikestage in Madrid. Ricardo opted for a 142×12 thru axle rear end for his bike, and the final build came out very clean and spare. The bead-blasted logo gives it that touch of class, too.Ricardo_SolaS

Sam’s Flying Tiger Airheart

Monday, March 2nd, 2015

Our friend Sam from Cycle Boutique Thailand wanted a fighter plane theme for his Airheart, so he asked our designers to come up with something special. After a few design iterations, we had something he was happy with. There are a LOT of cool details on this one, including some distressing, faux rust and rivet details on the metallic section. Check out the photos below.