When we set out to build bikes, part of the reason we called ourselves Seven was that we wanted to sell our work the world over, on the 7 continents (Antarctica remaining a challenge). Over time, we’ve had pretty good success with our original vision, and our friends at ES Korea are a big part of that, introducing Watertown’s finest bikes to the Korean peninsula nearly two decades ago.
This is one of their very best customers, Yoon, Kwang Ryul, and his new 622 SLX. At just a shade over 14.5lbs, this build makes us so, so proud and happy to have such great partners, the world over.
This is Dirk-Jan and his Axiom SLX. We built this bike with our friends at Filip Sport in Belgium. Read his Christmas greeting to us below:
Dear Seven people,
Last year I took delivery of my Seven Axiom SLX.
This year, this beauty helped me achieve my season’s goal, the Oetztaler Radmarathon in Austria (200+ km, 5000+ hm, picture is just after finishing),as well as many other enjoyable rides. Thanks again for building such a great bike!
Have a very merry Christmas and all the best for 2016,
This is Chris’s Evergreen S with our new Max 45 tapered disc fork. We built it with master fitter Steve Hogg at Pedal Pushers in Sydney. Now that Chris has had a little time to ride it, he sent us this photo and note.
Wikipedia told us, “Kangaloon is a small town in the Southern Highlands of New South Wales, Australia, in Wingecarribee Shire. At the 2006 census, Kangaloon had a population of 336 people. Kangaloon is Aboriginal for “kangaroo landing ground”.”
I now have a couple of rides on my new Evergreen and I just wanted to send thanks for the fabulous frame that Seven has built for me.
Thinking back, I expected the bike to be a ‘good fit’ and ‘comfortable’ but my initial standout impressions of the ride are the ‘stability’ and ‘perfect balance’ of the frame.
Fast down hills, riding ‘no hands’, riding in the drops (and transferring from drops to hoods and back again) all feels very natural and I feel very confident the bike.
Without so many passionate cyclists, so many good people all over the world, there is no Seven. When we started out, we guessed that we could send bikes to every continent (and have), but that doesn’t happen without people who believe in what we do.
Cycling is a thing that transcends language and culture. In fact some of our strongest partnerships are with people we can’t carry on a normal conversation with. They understand what we’re trying to do, and we understand what they want. Sometimes having to simplify your communication actually improves the end result. That has been our experience anyway.
This week we received these photos of our latest brochure, translated into Japanese. It’s both surreal and deeply satisfying, and we are grateful to our friends at Simworks for making it happen.
On the left, the Japanese version, on the right, the English.