Photos Courtesy of Matt O'Keefe; Collage Courtesy of Matt Roy

We recently unveiled our latest cross bike – lovingly and tongue-in-cheekingly dubbed the “Mo-Honey”; stay tuned for the actual name.   Seven racer Mo Bruno Roy is currently testing the pre-production bike and providing feedback on ride characteristics.

This cross project came together out of three distinct and disparate projects.  Initially the venture started surreptitiously two years ago in part as a product of the Seven Cycles Collaborative.  The design also evolved from specific aspects of our Elium SLX line, and the project even includes some of the best elements of the A6 carbon frame platform.  We chose to create this bike because of our track record with the carbon tube design and ride performance on the Elium SLX, knowing we’d be able to make our lightest bike yet, while maintaining the durability for which Seven carbon frames are known.

As with the Elium line, the titanium lugs enable us to easily accommodate any frame geometry, tube size, ride characteristics, and frame options.  Mo’s cross frame is a testament to this – her bike includes many of the custom aspects and features available on any other Seven model.

Recently, this bike was accused of being our “most artistic frame” yet.  We definitely agree.  This new model is the lightest, most technically sophisticated, and visually stimulating frame we have in our line.

The frame price is $4,995; this includes full customization.  All the tubes are carbon except the chainstays and bottom brackets, which are titanium.

In addition to the cross bikes, first production road bikes will be available mid-November.  Contact us for more details.

Thanks to Matt Roy of MM Racing for putting together this photo collage the bike with photos by Seven’s Matt O’Keefe.

Keep your eyes out for Mo on the race course and other rides on some stealthy looking Seven road bikes.

We just wrapped up a meeting about the upcoming cyclocross season with Matt Roy and Mo Bruno of MM Racing.  Along with all the usual sponsorship work:  race schedule, expectations, logistics, products, etc., we also began discussions about a new ‘cross project bike.  Word got out about this new ‘cross bike design earlier this week at one of our team meetings; by accident we mentioned the project publicly.  Oops.

The bike concept is something that’s been in the works since early this year; well, in fact, this project found its conception in one of the dead ends of the Seven Collaborative project – remember that – from a year ago.  The bike design is finally coming to the prototype stage and we all agreed that Mo would be the perfect racer to ride and race the first pre-production bike.

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Drifting across the kitchen table the sweet smell of chemicals tickled my nostrils, it was intoxicating and put me immediately at ease.  I melted into the world before me; rich glossy colors swirled about, exquisite materials caressed my skin, luxurious accoutrements were at my beck and call.  I floated higher and higher, looking down I saw myself basking in euphoria; feet up, lounging, laughing, warm, comfortable.  So immensely comfortable.

That 1984 Dodge Caravan brochure opened my eyes to a beautiful new world.  Not just a world of seven passenger seating, sliding doors, dome lights, and interior storage compartments but also graphic design, copy, brand image and identity, and marketing in general.  By blending the right colors, pictures, and words, Dodge had put me in the middle row of seats without ever having seen the minivan in person.  My dad also succumbed, and we were the first on the block to put a minivan in the garage.  Beige, four on the floor, crank windows, and not a single head rest to be found, yep, we were living the good life. (more…)

Designed specifically for the city of Berlin, this urban bike is equipped to do anything in the city.  This Elium SLX show bike is one part commuter, one part urban bike, one part utility bike, and three parts style.

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