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Mo Bruno Roy’s Mudhoney PRO

Friday, January 2nd, 2015

Mo Bruno Roy has won a lot of races on our bikes, including this year’s Single Speed Cyclocross World Championship. She makes us look good, and for this we are enormously grateful. This season, in addition to standing on podiums, she also got her Mudhoney PRO (affectionately known as Mo Pro II) all kinds of cool coverage, some of which we share with you here:

There was a cool write up and photo gallery in Cyclocross Magazine.

Another gallery in Velo News that documented the design, build and race process for the bike.

And a DirtWire video in which Mo explains what’s so awesome about her “Wicked Pro” custom Seven.

 

Cover Model

Tuesday, July 29th, 2014

The surprise wasn’t finding the latest issue of Bicycling Magazine in the mail, that’s like clockwork, but to find a Seven on the cover has everyone at the Seven factory abuzz.

Bicycling Magazine

On the cover!

If you look hard enough on page 63, you can make out the blurred lines of our Head of Production Matt O’Keefe and his wife Susi’s Seven Sola 007 SL tandem.  Susi, #547, stands in front of it.

Susi and her tandem.

Susi and her tandem.

But the surprises kept coming!  Our own Brad Smith, and his chiseled legs, can be found on page 65 standing in the Green River during the Deerfield Dirt Road Randonnee.

photo 3

Brad tests the water.

 

Thanks to Bicycling Magazine for making our day.

Fit Werx – The Active Times’ Best Bike Shop in America

Tuesday, November 26th, 2013

FW_Peabody

Being named the Best Bike Shop in America is quite an honor. Over a period of years, our friends at Fit Werx, in both their Waitsfield, VT and Peabody, MA locations, have established themselves as destination shops for riders looking for supremely well-fitted bikes. It is not at all surprising they were awarded this honor by The Active Times, who aims to be the world’s best source of authoritative, inspiring, enlightening content for living the active, adventurous life.

In their summary on Fit Werx, they say:

Though it’s not really close to much of anything, the original small Green Mountain shop has an outsized reputation.

We know that’s because Fit Werx brings expertise, professionalism and attention to detail to every bike they fit, design and sell. Read more here.

And congratulations to Fit Werx. We’re proud to work with you.

 

Video – Our 622 SLX as VIB (Very Important Bike)

Monday, February 25th, 2013

The UK’s Cycling Plus magazine, part of the Bike Radar group, recently featured our 622 SLX road bike in their recurring feature VIB (Very Important Bike), and part of the coverage included this slick video.

Seven featured on Bicycling.com

Tuesday, February 12th, 2013

seven-cycles-cafe-racerOne of the things a custom builder can do better than most production builders is find the sweet spots in between the traditional cycling categories. Constance Winters of Bicycling.com recently tested our Cafe Racer SL in just such a special configuration, somewhere in the space between go-fast road bike and all-purpose commuter.

First, this bike has S&S couplings so it can be broken down for travel. Total time to assemble this one, straight out of the case, is about ten minutes.

Next, it has a custom Tiberius handlebar, which gives the rider multiple hand position options, both aggressive and more upright.

And finally, it features a super quiet, super clean single-speed belt drive. The belt keeps you from getting grease on your pants if you’re riding for business, and its elegant simplicity makes break down and reassembly that much easier.

All of this in a sub-15lb package. Read more about this bike here, or return to Constance’s excellent write up.

Image: Constance Winters