American Custom Bicycles in Steel, Titanium and Ti/carbon mix

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Press

The Local News

Tuesday, January 12th, 2016

WCVBWe were on the local news last night, part of a series called “Made in Mass,” features on companies that still make things in Massachusetts. The piece ran just short of two minutes and didn’t say a whole lot that cyclists who are familiar with our work didn’t already know. We were glad to be featured, though it is a little frightening that simply making things makes you newsworthy now.

It was also very cool to engage with the reporter’s curiosity about how we do what we do, and the response from friends and family has been overwhelming. It reminded us of when we were kids, perhaps not coincidentally the time when our bikes first became central to our lives, the way being on TV was still some act of magic.

For another cool peek at what we do, check out this video, made by our friend Ryota at Simworks, Japan.

Mo Bruno Roy’s Mudhoney PRO

Friday, January 2nd, 2015

Mo Bruno Roy has won a lot of races on our bikes, including this year’s Single Speed Cyclocross World Championship. She makes us look good, and for this we are enormously grateful. This season, in addition to standing on podiums, she also got her Mudhoney PRO (affectionately known as Mo Pro II) all kinds of cool coverage, some of which we share with you here:

There was a cool write up and photo gallery in Cyclocross Magazine.

Another gallery in Velo News that documented the design, build and race process for the bike.

And a DirtWire video in which Mo explains what’s so awesome about her “Wicked Pro” custom Seven.

 

Cover Model

Tuesday, July 29th, 2014

The surprise wasn’t finding the latest issue of Bicycling Magazine in the mail, that’s like clockwork, but to find a Seven on the cover has everyone at the Seven factory abuzz.

Bicycling Magazine

On the cover!

If you look hard enough on page 63, you can make out the blurred lines of our Head of Production Matt O’Keefe and his wife Susi’s Seven Sola 007 SL tandem.  Susi, #547, stands in front of it.

Susi and her tandem.

Susi and her tandem.

But the surprises kept coming!  Our own Brad Smith, and his chiseled legs, can be found on page 65 standing in the Green River during the Deerfield Dirt Road Randonnee.

photo 3

Brad tests the water.

 

Thanks to Bicycling Magazine for making our day.

Fit Werx – The Active Times’ Best Bike Shop in America

Tuesday, November 26th, 2013

FW_Peabody

Being named the Best Bike Shop in America is quite an honor. Over a period of years, our friends at Fit Werx, in both their Waitsfield, VT and Peabody, MA locations, have established themselves as destination shops for riders looking for supremely well-fitted bikes. It is not at all surprising they were awarded this honor by The Active Times, who aims to be the world’s best source of authoritative, inspiring, enlightening content for living the active, adventurous life.

In their summary on Fit Werx, they say:

Though it’s not really close to much of anything, the original small Green Mountain shop has an outsized reputation.

We know that’s because Fit Werx brings expertise, professionalism and attention to detail to every bike they fit, design and sell. Read more here.

And congratulations to Fit Werx. We’re proud to work with you.

 

Peleton Magazine: Seven Mudhoney SL Custom

Wednesday, November 13th, 2013

mudhoney-sl--peloton

I’m no traditionalist. I began racing on steel in toe clips, wearing something called a SkidLid. I suffered enough with heavy, flexible, uncomfortable equipment that I have very little nostalgia for it. I want carbon. Hell, I commute in carbon bikes with five figure price tags due to the nature of my work. So why was I on the phone with Seven Cycles?

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