Dave Chiu is one of those guys who is very hard to pin down. He is a hyper-talented photographer, as evidenced by this shot we used in our Love to Ride brochure, but to speak only about Dave’s photography is to ignore all the other things he does, including graphic design, web development, travel, high level racing and generally kicking ass a collaborator and friend.

In recent years he’s shot the Tour as well as a number of legendary domestic races like the Tour of Battenkill. You can check out some of the best of that work at his website. This picture of mad genius mechanic Matt Roy gives a tiny, intimate peek into the life of a pro wrench, prepping a race bike for his wife, Seven sponsored Mo Bruno Roy.

The Green Mountain Double Century is a singular sort of endurance event. The 2012 version was 215 miles, 80% on dirt roads, with 26,500ft of climbing. There is a time cut off of 40 hours. Theoretically, it is a race, but such is the challenge that many ride just to finish.

The inaugural event, in 2011, saw about a dozen riders start, and only four finish. Three of them were from the Ride Studio Cafe Endurance Team, John Bayley, David Wilcox and Matt Roy. They finished in just short of 19 hours. The 2012 version saw the RSC team, all on Ti Sevens, “win” the overall again, shaving three hours off their previous best time. These guys are all randonneuring legends who keep raising the bar for the endurance cycling community. We were incredibly honored to have them all on our bikes.

Natalia Boltukhova of Pedal Power Photography, who shot most of our Love to Ride brochure as well as the photo above, traveled with the winning team in both 2011 and 2012, putting together this photo set and this video, which captures the brutality  (and humor) of the event beautifully.

Ali Engin’s photos of athletes in motion are elegant and graceful, even under the most grim and grimy circumstances.  His photo of Seven-sponsored rider Mo Bruno Roy dashing up a set of stairs against a vast blue sky, surrounded by onlookers, captured the dramatic tension of top-level cyclocross so well we decided to make a poster of it.  To us, his image says it all about the essence of racing cyclocross;  painful yet exhilarating, terrible but beautiful.

Ali’s pictures always make dramatic and dynamic use of light. Colors burst through his lense. His unique style sets him apart from many other talented photographers working at our favorite events, and we were lucky to be able to work with him on this project.

Check out more of Ali’s photos at his website:

http://www.alienginphotography.com/

A few weeks ago, Mo Bruno Roy returned her original Mudhoney PRO prototype. Affectionately called the Mo Honey PRO, that bike was the test case for the bike that became the production Mudhoney PRO, the bike that customers all over the world have ridden over the last season. Mo’s original was put together with hand cut and filed lugs, and she raced it hard this season so we could know more about our basic design assumptions, and to gather experiential data for the second iteration, Mo Pro 2.0, of this race-specific machine.

During our debrief with her, and with her mechanic/husband Matt Roy, we noted a few big, necessary changes. First, Mo wanted to change her riding position. She wanted to come forward, and up a little. To do that, she needed to make some component changes, and to maintain the handling she prefers after those changes, we needed to adjust the geometry. Easy enough.

Next, she wanted more tire clearance at the chain and seat stays. The original prototype was built with tight tolerances for racing, but we learned that just a little more mud clearance would be better. That presented a unique challenge, because Mo’s frame is small. In order to get the clearance she wanted, we experimented with a single-bend, butted seat stay designed specifically for carbon bonding. That little bit of bend gave us just what we were looking for, and it represented a step forward for the super thin stays we’ve been working with for Mo’s race bikes. The complimentary chain stays required 20 separate operations in initial machining. This is serious stuff.

In the past, we’ve built bikes for Mo that could be adapted to multiple purposes. A little attention from her pro mechanic husband would convert one of her race rigs for road training. Not this bike. Mo runs a somewhat unique crank set with 34/44 chain rings, and her seat/chain stays are optimized to work only with those rings, coupled with a 32mm tire. This is as race specific as a bike gets. It’s a bike for now, for winning races.

We opted to build for cantilever brakes, too, but only because race ready, drop bar, hydraulic disc brakes aren’t quite ready yet. Again, we wanted to build her the optimal race bike for right now, not a bike with compromises for future adaptation.

The final design hurdle we chose to address was toe overlap. Conventionally, a frame this small would have some overlap, and through the years, this was always something Mo was comfortable with, even though we offered to do away with it for her. This time out, we made some adjustments to the geometry to eliminate it, and that gives her more confidence in the technical sections of the cyclocross courses this bike was meant to destroy.

A lot of work went into pre-build design on the Mo Pro 2.0, and that led to a marathon build session that lasted long into the Friday night before Mo’s first race on it, on the Saturday. Seven Production Manager Matt O’Keefe did the final machining on this one himself, before handing it off to Staci for the rock star decal treatment.

As ever, our sponsorships are aimed at exactly this sort of collaboration. We built the original bikes to prove a concept we wanted to bring into production. After building the first generation prototypes, we then designed all the fixturing we would need to do the same design for customer bikes. In turn, the fixturing informed the accuracy and evolution of the second generation bike, which taught us about new ways to manipulate thin stays for small builds. It’s this thread that connects all our design and build work and allows everything to move forward, and to be able to pursue that thread with the input and participation of pros like Mo and Matt makes bike building fun. It reminds us why we do this.

Another solid reminder came in a Christmas tin a few days later. Her feedback on the bike itself is exactly what we wanted to hear, that it combines the best of her first Seven race bike and the first generation Mo Honey PRO. That confirms that we’re listening, and without listening you can’t build great custom bikes. It doesn’t matter whether you’re building for a pro like Mo or someone who will never race a day in their lives. The process is the same. Listen to what the rider wants. Apply everything you learn to everything new you want to do. Keep building. Keep iterating. Occasionally, just occasionally, stop to eat the cookies.

Matt made a cool time lapse video of the build that you can see here. And we were also fortunate to catch the eye of the Velo News staff at our very first race. Emily Zinn did a photo gallery of the project for their site here.

When you build prototypes you expect to see them again. As the first iteration of an idea, they are the canaries in the mine of innovation, and, if all goes well, when they return they bring back a load of valuable information with them. We now have Mo Bruno Roy’s elite race bikes back after they’ve been flogged hard on mud, grass and sand the world over. One is her Mudhoney SLX . The other is her Mudhoney PRO, known as the Mo Honey PRO when we first built it. Now we’ve done a debrief on what worked and what could have been better, and, as always, it’s time to get back to work.

Finally, some mud. Also known as the New England World Championships, the GP of Gloucester is part of “holy week” in our local cross world, and this year we had what some might call perfect cross weather, gray and drizzly and a little bit raw.

The Grand Prix of Gloucester is considered one of America’s best cyclocross races, and it was well attended by riders and racers from all of the country and the globe. For Seven Cycles this is a hometown event and our bikes could be found in nearly every race category throughout the weekend. From factory employees in the amateur categories to our sponsored professionals in the men’s and women’s UCI Elites, our Mudhoney’s were ridden hard and fast through the perfectly wet and muddy conditions featured in Gloucester this weekend.

The course was classic Gloucester; it opens with an uphill stretch of pavement through the start/finish, winds up past the beer garden steps and then dives down into muddy off-camber chicanes.  There were barriers (of course) and wide-open power sections through the grass.  Gloucester has one of the steepest and meanest loamy rocky run-ups in cross where anyone who is really running is a lot fitter than me.  There were deep mud holes and ever-changing slippery lines twisting through the trees, and day two featured a sand section that crosses the oceanfront beach at Stage Fort Park.  Spectators could watch the race and catch some amazing views of this classic New England seaport from atop a giant rock – a prominent feature in the park and a major attraction for the young ones in the crowd.

The UCI Elite women’s race featured no less than four women racing on our bikes – nearly ten percent of the field and three of them were top-ten finishers this weekend.  Mary McConneloug posted 5^th and 8^th place finishes, and Mo Bruno Roy was 11^th and 4^th.  Overall this was an outstanding weekend of racing for Seven Cycles.

- Joe W.

Last night Jake and I left work a bit early and headed west to Lancaster to compete in the Midnight Ride of Cyclocross.  This fast and fun mid-week race is in its second season and after hearing the rave reviews from last year I put it on my calendar as “can’t miss.” The Midnight Ride follows a similar course to November’s MRC race, but in the reverse direction. Since it’s still September, the course was dry and fast and the reverse direction offers less climbing and off camber turning than it’s November counterpart. Announcer Richard Fries was on hand for the event, which always makes things more exciting, and as he repeated multiple times throughout the evening, this race is the kickoff to what is now known in New England cross as “Holy Week.”

Racing as a beginner amateur and working at Seven, I’m in a great position for success. I have friendly relationships with some top Pro racers who have raced on the very same courses that I now compete on and they willingly offer up advice on things like tire selection. I ran into Mike Broderick and Mary McConneloug at Cross-Vegas last week and Mike gave me some tips on what to run for the Holy Week races. I heeded his advice and it paid off in spades. The treads that I had chosen were fast on the gravel and pavement and hooked up just well enough in the grass and loose loamy corners that I was able to walk that fine line that exists between speed and control. Line selection, not tire selection, would be the only fault in my race.

I’ve raced enough at this point that I am starting to get first row call-up and for this race I lined up one spot from the outside with a clear view of the first turn a few hundred yards ahead. At the whistle I jumped out in front and my first four of five pedal strokes put me out in front with a fair gap on the field. I had taken the hole shot, and it was suddenly my race to lose.

Having never been in this position before in any sort of bike race, I did my best to stay calm and just rode my ass off.  From what I’ve been told I actually put a sizable gap on the field and held it until my worst case scenario presented itself – a crash in a hard 180 degree turn on loose gravel. I got up faster than imaginable and got back on the bike, but after a couple more turns I lost the lead.

As we wove through the course and over the barriers I held onto second position for dear life and started to hear Richard announcing that the 14-year-old in the group was gaining on the leaders. I held second place for about a lap until the leader missed a turn in the woodchips and slid out – I was back in front.  For the next two laps I led this group of men and boys through the twists and turns of the Midnight Ride course and listened to Richard’ words about what it might mean to our egos to lose to a 14 year old.

He also seemed to give Jake’s single-speed a shout out every time he passed through the start finish area. When I finally saw the lead slip away for good, it was a newbie to cross, not a kid whose brothers have been notorious for cleaning up in the men’s field as juniors, who took it away from me.  I kept fighting and rode most of the last three laps in the 5th position and watched another young and new-to-cross racer, who had fought from the back row past about 65 other riders to take the lead with two to go.

When he went by the leaders he rode off in front with ease at a pace that none of us could match. I was cooked, and hanging on by a thread, dry mouth, blurred vision, etc., when I heard a friend yell “Joe!  Hurt!” Oh, yeah, I thought, this is not supposed to be easy, you have to hurt to win, there are no two ways about it. I kicked it back in but unknowingly was making it easy for the rider behind me. He was drafting me around the course and saving energy for a move in the last grass section before the pavement to the finish.

I feared if I let him around me so that we could work together that I would not be able to hang on, so my best bet was to keep him behind. It seemed to work, but in the end he made a move and went around me just as we came up on that speedy young teen who had finally run out of gas with just a few turns to go.

The result of these place changes left me squarely in 5^th place, another top 5 finish in what has been a great start to my season.  A few more like this and the heckles along the course, hopefully, will be encouraging me to “cat up” into the 3’s, a place where many a family man can spend the bulk of his bike racing career.

Post-race, Jake and I grabbed a beer and heckled some friends as they suffered much in the same way that we just had, and then cheered on Mo Bruno Roy as she rocketed around this drag strip with apparent ease.  I picked up some tire tips from her husband and pit crew, Matt Roy, and he showed me some new treads that they are trying out for this season. It’s good to be an amateur, it’s great to get the inside line on tech tips from the pros, and it’s amazing to have the opportunity to ride and race on a bike that is just like the pros race yet uniquely built for me.

- Joe W.

Image: Matt Pacocha, Bike Radar

As a custom bike builder we have to take a different approach to sponsorship than the bike industry’s big players do. We don’t have millions of dollars to throw at a pro team, nor is it really in keeping with our basic philosophy about cycling being for everyone. Team Seven Cycles is a manifestation of our best ideas about sponsorship.

We are helping riders race custom built bikes on the road, on the trail, in triathlons, in adventure races, and in the mud during cyclocross season. We start at the top, with Olympic and world class athletes like Mary McConneloug, Michael Broderick, and Mo Bruno Roy.  These are riders who both represent us at elite events and also help us develop better bikes by giving extensive and detailed input on their race experiences.

This same approach continues at all levels of competition.  The riders we work with are talented, hard-working and loyal.  They are men and women, young and old, fast and fearless.  Because elite doesn’t just refer to a cadre of skinny men racing bikes in exotic and historic locales.

We hope you’ll tune in here, to the new Team Seven Cycles home page, to watch Team Seven Cycles race through the 2012 season.

Mo Bruno Roy pushing through it at the UCI World Cup race #5 in Namur, Belgium.