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Seven at the Paris-Roubaix Challenge

Friday, May 2nd, 2014

CF3When we walked into Cyclefit in Covent Garden, London last week, we were greeted by this filthy Axiom SL. Closer inspection revealed it had been ridden by resident physiotherapist and fit analyst Morgan Lloyd in April’s Paris-Roubaix Challenge, a ride that takes in all of the cobbled sections of the pro race along the 170km route.

Morgan hadn’t cleaned the bike. He was keeping all that dust and grime as a sort of trophy.

He reported that the bike performed superbly with no mechanicals or punctures. He also said, “I could not wish for a better bike, everything felt solid and it gave me the confidence to ride the sections hard despite it being my first time on pave. The frame absorbed some of the vibration protecting me a little from the punishing terrain and when I got my technique and line right I felt as if I was flying along! Is there a better frame for this event or a better test for a bike?! Brilliant.”

We are, of course, grateful to him for bringing us along.

Seven in Flanders

Monday, April 14th, 2014

phil_cobblesThis is Phil Cavell from Cyclefit in London. Phil is on our 622 SLX on the cobbles in Flanders, and this picture was taken on a trip to Belgium in advance of this year’s Tour of Flanders.

Phil, and his partner Julian Wall, do the fits for all of Trek Factory Racing, the team of this year’s Flanders winner, Fabian Cancellara. So, safe to say Phil knows of what he speaks, when he’s speaking about bikes.

He wrote a review of his experience on this bike for the Cyclefit site.

Here are a couple choice quotes from that review:

“Look closely at the dropouts or welds, or brake-bridge. Rob Vandermark has made Seven his life’s work and project. It is his entry into The Great Ledger. This is not a product or model or something stamped out of a mould in China. It is a mission that he judges himself upon every day.”


“The ride is flawless and so it should be. Taut, responsive, nuanced and brimming with undertones of distinction.”

Find the rest here, and thanks Phil for bringing us along on your Flandrien escapade, for putting us through our paces, and also for making us look so good.



Matt O’s Festive 500

Thursday, January 9th, 2014

F500_5On a more positive note than recent posts, we have just collected some of the photos Matt O’Keefe took during the Rapha Festive 500 at the end of the year.

When you ask Matt why he rides the Festive 500, he’ll laugh and say, “I don’t know,” but then all the reasons come tumbling out. And it’s pretty clear peer pressure got him out the door to begin with, at the end of 2012.

“I had just signed up for Strava,” he says, “and then Rapha put out the challenge, ride 500km in the week between Christmas and New Years, and I mentioned to John Bayley that it was a cool idea, but that I didn’t have a Garmin. So John gave me a Garmin, and I was out of excuses.”

F500_7Despite some untimely snow and a day off for family commitments, he managed to complete last year’s challenge and enjoyed it. This year, the weather was better. The snow held out (until just after the holiday), and Matt managed to get 7,000 miles in his legs over the 2013 season, so the kilometers piled up more easily.

“I don’t know why I do it, but it definitely ends the season with a bang,” he says.

Here are some more of his photos, and for even more of Matt’s cycling adventures, follow him on Instagram.



Fit Werx – The Active Times’ Best Bike Shop in America

Tuesday, November 26th, 2013


Being named the Best Bike Shop in America is quite an honor. Over a period of years, our friends at Fit Werx, in both their Waitsfield, VT and Peabody, MA locations, have established themselves as destination shops for riders looking for supremely well-fitted bikes. It is not at all surprising they were awarded this honor by The Active Times, who aims to be the world’s best source of authoritative, inspiring, enlightening content for living the active, adventurous life.

In their summary on Fit Werx, they say:

Though it’s not really close to much of anything, the original small Green Mountain shop has an outsized reputation.

We know that’s because Fit Werx brings expertise, professionalism and attention to detail to every bike they fit, design and sell. Read more here.

And congratulations to Fit Werx. We’re proud to work with you.


Ambi’s 622 SLX

Friday, April 5th, 2013

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This is Ambi’s new 622 SLX with integrated seat post (ISP), 44mm headtube, and Di2 shifting perched against a guard rail in the Marin headlands looking down over the Golden Gate Bridge and San Francisco. We built it with our friends at City Cycle.

Ambi says:

My bike is finally completed and she had her first 40+miles today up and down SF hills and the Marin Headlands, even saw family of deers too. She rides as mean as she looks, and as good, as fast…super stiff, awesome downhill, uphill, cutting name it! That over-sized head tube looks insane!

Effortless! Now i need to be in shape all the time to keep up with this bike.

Thanks again for all your help and please thank Jordan and all Seven crew who helped made my dream bike. Can’t wait to ride again. You guys are awesome! I am eyeing a Ti Axiom or Cafe Racer in the future. But in the meantime this bike is so awesome!

The Next Generation

Monday, April 1st, 2013


Every year, for more than a decade now, Neil Mansfield – a very longtime friend of Seven –brings his metal working students from Assabet Valley Technical School for a day in our shop. At this point, Neil can usually conjure up stories about the start of Seven and his old friends here better than we can.

A group of about 20 13-15 year-olds joined us for a Q&A with shop manager Matt O’Keefe, lead welder Tim Delaney, head machinist Skip Brown, and our graphic designer Skunk who talked about the intersection between welding and art. We followed that with an extensive factory tour.

It’s always a joy for us to see young people getting excited and curious about what we do. Hearing Neil talk to his students about a possible future where you can have a job that allows you to work in a field creating something you love reminds us that we are doing something not everyone gets to do.

Fondo Manilla

Tuesday, March 19th, 2013


Seven is lucky to send bikes all over the globe. Our international family is one we grow and make connections with, despite culture and language barriers. Recently, our Philippine partner, George Carag from VeloCity Cartimar/DaDa Sports, sent us a series of photos from the Fondo Manilla Anniversary Ride.

The Fondo Manila Team has been hosting rides and tours throughout the Alabang, Cavite, and Tagaytay areas. The team is always searching for new and innovative ways to spread the joy of cycling to revive the camaraderie and bonding brought by the collective passion of its enthusiasts. All riders are welcome to these fully supported rides.

In early March of this year, the team commemorated its one-year anniversary by hosting a weekend of cycling on the best roads of Baguio: the Fondo Manila Baguio Series. Baguio was the chosen venue for having the highest point in the Philippine highway system, making it a befitting location to literally celebrate Fondo’s “A Higher State of Cycling.”

A group of Seven Cycles bikes were present and participated on this beautiful three day journey. Seeing the bond that this ride created between people proud to ride our bikes makes an impression on us here in snowy Watertown, MA. The places our bikes get to see is a testament to our philosophy that custom is possibility: bikes have no barriers or borders.

Fondo MaNiLa


george 7400 ft



gang sign

Gran Prix of Gloucester CX II – Photos by Matt O’Keefe

Monday, October 22nd, 2012


Graeme Fife – The Elite Bicycle

Monday, October 8th, 2012

To correspond with journalist and author Graeme Fife is pretty special, not only because of his gorgeous prose and encyclopedic knowledge of this cycling universe we live in, but also because he cares so much about the stories he tells. You might be familiar with some of his work including Rapha’s  Great Road ClimbsThe Tour de France: The History, The Legend, The Riders, and The Beautiful Machine, or his features for Rouleur magazine.

Lately, we have been in touch with him because he is planning on including Seven Cycles in his new book titled The Elite Bicycle, with photos by the inimitable Gerard Brown. We had Gerard here in the Spring, when we had a long, rambling conversation about what it means to make things.

Graeme told us just recently, “I love New England – I had three great rides on Cape Cod when I first came to New England in 2003 – I’d seen the beach from an aircraft flying into NY and decided that I would swim there one day. The friends in RI who loaned me bike and motor for my trip have a condo up in NH and we rode the Kanc one day, next day past where Robert Frost lived – glorious roads. First ride we did, we stopped at a cafe somewhere in the loom of Mt Washington and the guy at the counter asked me where we’d come from. I said I don’t know. So where are you going? I don’t know. It was a bit queer but expressive of the sense of complete freedom, somehow.”

Be on the lookout for The Elite Bicycle and check out his blog for more great writing from one of cycling’s literary legends.

Seven Cycles at the “Let’s Talk About Bikes” Opening Night at the BSA

Wednesday, June 13th, 2012

Many thanks to Mark Pasnik and the folks at over,under for putting on the incredible, “Let’s Talk About Bikes” exhibit at the Boston Society of Architects Space.  We were honored to be included in such a thoughtful way, and we were floored when we walked into the massive exhibit space.

There were bikes displayed along the entire perimeter of the second floor, with bigger-than-life photographs papering the walls behind each bike.  We were excited to see that the exhibit designers used a photo of Seven’s own Staci Sommers as the backdrop for the Seven Cycles Berlin Bike display.  Staci painted the Berlin Bike, and over,under conducted an extensive interview with her about the development of the Berlin Bike’s unique paint scheme, which is published in the “Let’s Talk About Bikes” brochure.

Along with the photographic backdrop were cool graphics that contained a description of the process that took the Berlin Bike from concept to build.  We’ve never before seen such an aesthetically sophisticated display of this bike.  Because of the layout of the exhibit, the guests were encouraged to ogle each detail of the bikes on display, but there was a flow to the space that kept everyone moving around from bike to bike, which actually encouraged conversation and resulted in a palpable excitement in the room.

Seven also had Mike Salvatore’s Elium track bike on display in the front window of the exhibit.  We were honored to have 2 bikes in this show.  There were bikes on display from SCUL, SailaRoyal H, each of whom are Seveneers who also have their own brands.  There were also bikes from Boston-based bike builders Parlee and  Firefly.  We don’t usually get to see all of these bikes simultaneously, and it was a treat to get a closer look at the creativity and skill that each builder brings to their bikes.  It was also fun to see the reactions of the guests to the artisanship on display.

The exhibit also celebrated bike photography, and the myriad ways that riding has inspired photographers from all over the city.  Seveneers Matt O’Keefe and Jonathan Henig had photographs on display, and friends of Seven Susi Ecker and Natalia Boltukhova were also represented.

Giant video installations dotted the exhibit, with one featuring the experience of Team Greenline Velo, and another shot from the perspective of a commuter’s bike ride through downtown Boston.  The video installations, along with the variety of bikes around the gallery illustrated the mission of “Let’s Talk About Bikes”: to show the diversity of riding cultures and history in the Boston area, and to encourage discussion about how all of us as a community can make riding bikes more accessible and safe.  “Let’s Talk About Bikes” seeks to start a discussion among urban planners, architects, cyclists, and citizens about how the integration of a cycling-centric culture into an urban landscape can shape our cities in the 21st century, and can have a positive impact on everything from the economy to the environment.

Along with the creativity and energy in the room, there was also amazing food and drink, generously donated by Trade Restaurant, which is located next door to the BSA.   This elegant touch lent the evening a note of  celebration and fun that made everyone feel like they were at the best party in Boston.  If you missed this event, do not despair!  The exhibit is up through August 31.  If you are in the Boston area this summer, we encourage you to make the “Let’s Talk About Bikes” exhibit at the BSA a must-see destination.