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On the Road: Bespoke Cycles SF

Thursday, October 16th, 2014

Bespoke Cycles is a smaller, more intimate space in the Pacific Heights neighborhood of San Francisco, where owner Ari Bronzstein pursues singular perfection in every bike he and his team builds. Industry veteran Trystan Cobbett brings a very discerning eye and a marketer’s nous to the show. With Intelligentsia Coffee on steady brew, Bespoke specializes in making each rider feel special with lots of individual attention in an intimate setting. A growing roster of regular rides leaving from the shop make Bespoke another hub for local cyclists, who are constantly stopping in for a cup of coffee on the wide couch at the back of the shop space.

Bespoke sits in a quiet, residential neighborhood, just a few doors down from Alta Plaza Park. We spent a few hours with the guys last week, and then walked over to the park to watch the sun set over the Presidio and Golden Gate Park. It was a nice way to spend a day.

Ari has worked with us for more than a decade as well, both through Bespoke and during his time at City Cycle in Cow Hollow. The bikes he and his guys produce tend to be extremely well-fit and aesthetically unique. Just look at this Axiom SL floor bike they designed for themselves last season.

On the Road – Velosmith Bicycle Studio

Thursday, September 25th, 2014

Partnerships are important. We do our best work with shops we work with a lot. On Saturday we were at Velosmith Bicycle Studio for the launch of a special collaboration, the Moselle. Tony Bustamante, of Velosmith, once worked here at Seven. When he opened his studio, we immediately began working together on gorgeous custom bikes for his customers. It is a partnership in the truest sense of the word where we use our shared experience to do increasingly difficult, but gratifying, work.