The King and Us

We (and our customers) are in the very fortunate position of being able to choose what parts we put on our bikes, so it’s no surprise that we choose to work with companies who share our passion for quality, durability, and simplicity.

Chris King Precision Components has made bicycle components since 1976, focusing on those same principles. Like us, they take a ground up approach, engineering and manufacturing their own bearings, specifically for bicycles, right in their own factory.

Over the years, we’ve seen their headsets go from frame to frame. We’ve seen hubsets survive jarring crashes and seemingly intolerable conditions. These are parts that have carried their riders to   Tour de France podiums and World Championships in the dirt, but they also go on Sevens every day. We are proud to work with Chris King and put their headsets, bottom brackets and wheelsets on our bikes.

When you make good things for people, things that last, they reward you with loyalty. King has earned that sort of loyalty over their 40 years in the bike game. A touch of color pressed into a head tube or that distinctive angry bee hub sound lets you know you’re riding with a King devotee. It’s a loyalty born of those bedrock beliefs in value, quality, and performance, values we share and deliver with every bike.

Introducing Project RedSky

red-sky-axiom-sl-sideA red morning sky tells sailors that bad weather lies ahead. Project RedSky is our way of making all the bad weather days rideable, no, not just rideable, maximally rideable, lovable, to turn those rainy, snowy, off days into your favorite days to be out on the bike.

Here’s how we did it:

  • Lightweight:  A typical RedSky builds up at 1.5 to 2.0 lbs lighter than an equivalent disc brake bike.  The bike is the same weight as any lightweight road bike; the mid-reach brake calipers are only about 30 grams heavier than most lightweight short reach brakes.  The bike pictured tips the scales at 16.2 lbs with the MSO 32c tires; without pedals.
  • Tire Choices:  From a 23c road slick to a 33c knobby and everything in between, the RedSky is even more versatile than a true cyclocross bike.  On 33c tires, clearance is limited, but tire option versatility will be appreciated in some riding conditions.  True tire clearance depends on measured tire width, rim width, and brake caliper choice.  Perhaps most importantly, the RedSky can also fit studded tires.
  • All Weather:  Designed to fit fenders with up to 28c tires.
  • High Performance:  This design sacrifices nothing compared to any performance road bike.  It’s fast, agile, and accelerates with the best of bikes.
  • Optimal Handling:  Seven’s 5E fork allows for matching the fork rake to the frame geometry so there’s no compromise to the bike’s front end handling.
  • Hidden Fender Mounts:  At dropouts and chainstay bridge.  The mounts are there when you want them, but hidden when you don’t.
  • Travel Bike:  Simple brake system makes for fast, easy, and lightweight bike travel.

red-sky-axiom-sl-down-seat-clusterOverall, the Redsky provides you most of the benefits of an Evergreen — a versatile mixed-terrain disc brake bike — while being as light as a pure performance road bike. Designed specifically for harsh environments, the RedSky loves the rain, sleet, and even snow and ice.  Boston sees an average of 80 rain days a year; why miss that many days of riding?

The RedSky will make everyday a riding day.

What defines RedSky is its versatility. No other rim brake bike offers the same breadth of tire choices, rack and fender options, lighting possibilities.  We’ll show you, in the coming days, just a few of the ways you can build your Seven RedSky.

Seven Gifts for Seven Riders

If you should happen to have a Seven rider on your gift-buying list this holiday season, we might suggest one of these seven ideas:

seven-morse-20-jersey-velocio-reconThe Seven x Velocio Morse Jersey – This highly technical wool jersey features a stretch merino/lycra blend that is light and breathable, but warm. Wear it alone for shoulder season riding or as a layering piece in deep winter. Standard three pocket rear and a signature Seven Morse hand-embroidery.

seven-club-jersey-men-sThe Seven Club kit – Jersey, bibs and socks. These are custom made for us in the highest quality materials and printing. Three pocket rear, full-zip front, with socks to match.

slate-sheep-three-season-cycling-capThe Slate Sheep Three-Season Cap – Limited supplies left. This one is a rich wool upper with Seven logo embroidery and a black racing stripe. The lower is a soft, warm, stretch blend for comfort on the bike.

summer-linen-cap

The Summer Linen Cap – A few left…it’s always sunny somewhere. A cool cap for hot weather and beyond. White linen from our friends at red dots cycling, handmade just for us in a very small batch of S/M and L/XL. Get them while they last.

jerThe Classic Seven T – Comes in any color you want, as long as you want black. Understated and classy, this one never goes out of style.

sock-bundleThe Seven Sock bundle – Who doesn’t need socks? Three pairs you know you’ll wear, and save 25% at the same time. Choose from 1″, 3″ and 5″ styles, all Made in the USA.

seven-club-water-bottleSeven Club water bottles – We all need water bottles even more than we need socks! Purist Water Bottle that provides the pure taste of drinking water from a glass with a WaterGate cap. Stay hydrated and happy. 26 oz.

 

Order now to receive before Christmas.

Introducing Treeline

Treeline SL towardsWRIt is tempting to say we have a fat bike. Riders have been asking us for one for a few seasons now. But, what we have instead is Treeline, not just a fat bike but an all-season mountain bike with the ability to run super wide tires like most fat bikes, but also the adaptability to be a 27.5+ war horse or a long haul bikepacking rig.

Treeline can be a flat bar bike or a drop bar bike. It can run suspended or rigid. It can take racks. It can be built fully thru-axle or with QR front and rear. In short, Treeline is a fat bike worthy of being a Seven, capable of fulfilling all your winter dreams without being a just a one-season luxury.

The Treeline S is built with our Integrity™ straight-gauge tubing, ultra durable. The Treeline SL, built for long-distance comfort, features our Argen™ double-butted tubing.

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Going Fast

Craig Gaulzetti axiom SL side - DSC_0006

In the last few weeks, we’ve talked about Going Up, the process of designing a climbing bike, and Going Far, the things that go into a long distance bike, which might be a century bike, a touring bike or might be a full-blown randonneuring machine. This week we turn our attention to race bikes.

The bike industry has traditionally worked backwards from race bikes to fill shop floors with race look-alikes for everyday riders who will never turn a crank in anger. What is good for the pros, so the logic goes, must be good for you, too, and for some very small number of non-pro riders, that could be true.

As with all our bikes, we start with the purpose of the bike and work forward. Going fast requires being able to sit in a comfortable, aerodynamic position, to be able to handle your bike in tight spaces, and to get good power transfer through the rear triangle.

As custom builders, getting to that perfect position is a given. We can replicate exact saddle and grip positions from a bike fitting. We can dial in handling by adjusting headtube angle and fork rake to produce the exact characteristics the rider wants. We can adjust the stiffness of the rear triangle by selecting specific diameter chainstays, up to and including the 1″ stays we call “race stays.”

Our 622 SLX rivals all of today’s carbon race machines for weight and stiffness, but it incorporates more road feel and better comfort than those bike through its unique combination of laser-cut titanium lugs and filament-wound carbon tubing. Our all-Ti Axioms make great criterium bikes for their ability to absorb the heavy impacts of racing on imperfect pavement and the way they come through the occasional crash.

The technology of race bikes evolves quickly, and adapting to new component standards can be a challenge, but with a custom bike these things can be considered during the design phase to leave you with as many upgrade options as possible.

The thing is, bikes aren’t fast. Riders are fast. The best way for the rider to Go Fast is to design a bike around them that fits them perfectly, handles the way they want it to and transfers as much of their power as possible.