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Featured Product

Seven Gifts for Seven Riders

Monday, December 7th, 2015

If you should happen to have a Seven rider on your gift-buying list this holiday season, we might suggest one of these seven ideas:

seven-morse-20-jersey-velocio-reconThe Seven x Velocio Morse Jersey – This highly technical wool jersey features a stretch merino/lycra blend that is light and breathable, but warm. Wear it alone for shoulder season riding or as a layering piece in deep winter. Standard three pocket rear and a signature Seven Morse hand-embroidery.

seven-club-jersey-men-sThe Seven Club kit – Jersey, bibs and socks. These are custom made for us in the highest quality materials and printing. Three pocket rear, full-zip front, with socks to match.

slate-sheep-three-season-cycling-capThe Slate Sheep Three-Season Cap – Limited supplies left. This one is a rich wool upper with Seven logo embroidery and a black racing stripe. The lower is a soft, warm, stretch blend for comfort on the bike.

summer-linen-cap

The Summer Linen Cap – A few left…it’s always sunny somewhere. A cool cap for hot weather and beyond. White linen from our friends at red dots cycling, handmade just for us in a very small batch of S/M and L/XL. Get them while they last.

jerThe Classic Seven T – Comes in any color you want, as long as you want black. Understated and classy, this one never goes out of style.

sock-bundleThe Seven Sock bundle – Who doesn’t need socks? Three pairs you know you’ll wear, and save 25% at the same time. Choose from 1″, 3″ and 5″ styles, all Made in the USA.

seven-club-water-bottleSeven Club water bottles – We all need water bottles even more than we need socks! Purist Water Bottle that provides the pure taste of drinking water from a glass with a WaterGate cap. Stay hydrated and happy. 26 oz.

 

Order now to receive before Christmas.

Introducing Treeline

Tuesday, October 6th, 2015

Treeline SL towardsWRIt is tempting to say we have a fat bike. Riders have been asking us for one for a few seasons now. But, what we have instead is Treeline, not just a fat bike but an all-season mountain bike with the ability to run super wide tires like most fat bikes, but also the adaptability to be a 27.5+ war horse or a long haul bikepacking rig.

Treeline can be a flat bar bike or a drop bar bike. It can run suspended or rigid. It can take racks. It can be built fully thru-axle or with QR front and rear. In short, Treeline is a fat bike worthy of being a Seven, capable of fulfilling all your winter dreams without being a just a one-season luxury.

The Treeline S is built with our Integrity™ straight-gauge tubing, ultra durable. The Treeline SL, built for long-distance comfort, features our Argen™ double-butted tubing.

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Going Fast

Thursday, May 14th, 2015

Craig Gaulzetti axiom SL side - DSC_0006

In the last few weeks, we’ve talked about Going Up, the process of designing a climbing bike, and Going Far, the things that go into a long distance bike, which might be a century bike, a touring bike or might be a full-blown randonneuring machine. This week we turn our attention to race bikes.

The bike industry has traditionally worked backwards from race bikes to fill shop floors with race look-alikes for everyday riders who will never turn a crank in anger. What is good for the pros, so the logic goes, must be good for you, too, and for some very small number of non-pro riders, that could be true.

As with all our bikes, we start with the purpose of the bike and work forward. Going fast requires being able to sit in a comfortable, aerodynamic position, to be able to handle your bike in tight spaces, and to get good power transfer through the rear triangle.

As custom builders, getting to that perfect position is a given. We can replicate exact saddle and grip positions from a bike fitting. We can dial in handling by adjusting headtube angle and fork rake to produce the exact characteristics the rider wants. We can adjust the stiffness of the rear triangle by selecting specific diameter chainstays, up to and including the 1″ stays we call “race stays.”

Our 622 SLX rivals all of today’s carbon race machines for weight and stiffness, but it incorporates more road feel and better comfort than those bike through its unique combination of laser-cut titanium lugs and filament-wound carbon tubing. Our all-Ti Axioms make great criterium bikes for their ability to absorb the heavy impacts of racing on imperfect pavement and the way they come through the occasional crash.

The technology of race bikes evolves quickly, and adapting to new component standards can be a challenge, but with a custom bike these things can be considered during the design phase to leave you with as many upgrade options as possible.

The thing is, bikes aren’t fast. Riders are fast. The best way for the rider to Go Fast is to design a bike around them that fits them perfectly, handles the way they want it to and transfers as much of their power as possible.

 

 

Wheel Test – Paris-Roubaix Pacenti Luxe Disc Wheels

Friday, April 17th, 2015

???????????????????????????????We’ve been looking for good go-to disc wheel for mixed-terrain riding. It’s a category with a number of entrants, but few products that really hit the mark. So we connected with Justin Spinelli at Luxe Wheelworks and Kirk Pacenti at Pacenti Cycle Design for a set of Pacenti’s own rims laced to White Industries hubs with Sapim bladed spokes.

They proved very durable and, at 24 hole front and rear, they manage to strike the right balance between weight and strength for us. Certainly we were impressed with them over the 54km of cobblestones at the Paris-Roubaix Challenge last weekend, not to mention the 14 hour mixed-terrain odyssey we did around Paris a few days before. We did both these rides without a broken spoke, dent or even a flat tire.

???????????????????????????????We rode them with Challenge Paris-Roubaix 27mm tires, similar to what the pros ride, to really put them through their paces. Justin had promised us that we’d have no problems, that they’d be bulletproof, but the cobbles of northern France have crushed all sorts of wheels (and spirits). We were impressed enough with them that they’ll become the default wheel for our Evergreen line in the coming months.

The Anatomy of a Race Bike

Thursday, February 19th, 2015

Craig Gaulzetti axiom SL side - DSC_0006When our own Craig Gaulzetti built himself a new road bike, he knew just what he wanted. This is his Axiom SL race machine with oversized headtube/tapered fork, long stem (painted to match), short chainstays, 1″ in diameter, and an aggressive race geometry.

As a rule, we don’t pay much attention to the the professional cyclists competing at the ProTour level. We don’t believe what happens at that level is particularly relevant to even the most serious cycling enthusiast, but that doesn’t mean that we don’t love and build race bikes every single day. We build a lot of race bikes here at Seven.  To us, when built specifically for the individual, this type of bike is the most efficient, fun and amazing form of transportation on the road.  Our race bikes are built with none of the compromises inherent in large scale batch manufacturing. Our processes allow us to build a perfect bike for the intended rider each and every time.  We take into account over 100 distinct data points and call upon our collective experience of having designed and built over 30,000 custom bikes with every bike we build.

A race bike is, in many ways, the ultimate sporting good. With a moderate amount of fitness, anyone can ride it for hours without pain or discomfort. The skill set required to operate a racing bike is, despite what a lot of magazines might tell you, rather minimal. Crochet or SCUBA diving or tennis or skateboarding all require far greater diligence, coordination and skill. As a tool, it can bring the casual user fitness and fun or the professional victories and wealth.

In a world where even the best cyclists in the world are racing on machines designed first and foremost as commodities, we try to do more with our bikes. Each and every one is purpose-built for the needs and desires of the person who will ride it.