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Loc’s 622 SLX

Tuesday, February 17th, 2015


This is Loc’s 622 SLX. He is a ride leader at Pleasant Hill Cyclery in San Francisco’s East Bay, and he wanted a stiff, all-out speed machine. He chose a 44mm headtube with a tapered fork and thru-axle rear dropouts, as well as a BB30 bottom bracket. He opted for our custom Ti seatpost and stem, too, which made this a very clean, refined final build with no decals, just a head badge to let you know it’s a Seven.


The Overlooked Awesome, Part II

Monday, February 16th, 2015

Belt-Drive Compatibility

The Overlooked Awesome is an attempt to highlight all the things, beyond geometry, that a custom bike can deliver. In Part I, we talked about the rider-specific tubeset. Here, in Part II, we want to highlight options.

Every rider comes to a new bike purchase with a set of features in mind. Maybe they’re looking for a disc-brake road bike with fender mounts for rain/winter commuting. Maybe they want an old school cyclocross race bike in their team colors. Maybe they want a bike they can do some light touring on, but can also use for a weekly group ride with friends. Or, a mountain bike with rack mounts that lets them ride single-track during the week, and go bike-packing on weekends.

Low-Mount Disc Brake Tab

All those different purposes can be addressed with specific features, whether part of the frame design, an add-on, or aesthetic, as with paint or custom decals.

For bikes that straddle categories, it can be hard to find a production offering that meets all your criteria. Seven doesn’t force you to make compromises. We build what you want.

142 x 12 Thru Axle Rocker Drop-Out

We can build a frame with cable routing for multiple brake types. We can paint your bike any color you want or order a screen printed custom decal. We can add rack and fender mounts to any frame, build a rack for the specific panniers you want to use, adapt the rear triangle to  take wider tires. We offer multiple headtube sizes, bottom bracket shells and seat post diameters. When it comes to options, the choices are infinite, and most of them are no additional charge.

Your bike should fit perfectly. That should go without saying. But more than that, your bike should deliver the set of features you want, without compromise because your best ideas produce your best riding, the most fun, your peak performance, and the comfort you want when you’re out on the road or trail.

That’s what we want to give you.

Read more about our 5 Elements of Customization, check out our paint gallery, or see some common frame options.

The Overlooked Awesome, Part I

Monday, February 2nd, 2015

Custom is a bad word, not like the ones that get a ten-year-old sent to the principle’s office, but one that can mean too many things, or not enough. The common perception is that a custom bike has custom tube lengths and angles, that a good fit is the primary benefit. But we do so much more to personalize a bike for a Seven rider. Maybe the most important custom element in a Seven is the rider-specific tubeset.

We have riders who are 6 feet tall and weigh 150lbs, and we have riders who are the same height and weigh 250lbs. Each of them wants a comfortable ride that performs well.  To achieve similar ride characteristics for each rider we pick a tubeset that accounts for their differences. This seems obvious to us. A custom bike should fit perfectly, of course, but it should also feel perfect, and that means selecting the right tubes for wall thickness and diameter.

With our double and ultra-butted frames, we can go even further in personalizing ride feel for the individual, refining the tubes to make them more compliant and lighter. This is three steps of refinement beyond geometry, and we feel these steps are integral to delivering a real custom bike. Rider-specific is core to our philosophy, an extension of what we wrote about last week regarding women’s specific bikes.

Perfect Circles

Wednesday, December 17th, 2014

Circles is a different kind of bike shop. Nestled into a busy neighborhood in Nagoya, Japan, Circles is a multi-level celebration of cycling and cycling culture that includes a high-volume service center, a paint shop, a clothing store, a breakfast cafe, and at any given moment another business that springs from the mind of its owner, Shinya Tanaka. Shinya is a dreamer, a guy who spends as much time thinking about where cycling fits in Japanese society as he does about what bikes to stock in his shop, and we have enjoyed working with him to augment what we are doing in Japan. From his office at Circles he also runs a nationwide distribution network called SimWorks.

During a recent visit, he brought a photographer and videographer to capture what we do, so that he can share his passion for hand-made bikes with his already ardent customer base.

Here are just a few of the images they captured.