We told Rob it was our 16th Annivesary, and he said, “Ok.”
Jennifer was more expansive. Things were different in 1997. We didn’t know if a “medium sized” bike company could even exist. We didn’t know if the world wanted as many custom bikes as we wanted to build. Along the way we’ve had to reinvent the way we do things a thousand times. We’ve had to solve a million problems. Reflection comes naturally at any milestone.
We have a joke here at Seven that if something feels too hard to do, then we must be doing the right thing. We think about myriad obstacles overcome, and of course we think about all the riders who have our bikes, the people who have made these 16 years possible.
We’re just going to spend the day building bikes, but your support demands we take a moment to say, “Thank You.”