Seven in China
It is always interesting (and thrilling) to see our bikes in distant locales. Through great partnerships, like ours with Shenyang, we have consistently been amazed by what our brand can mean to people all over the globe.
Today, when so much of the import/export traffic seems to be one-way from China to the US, it is particularly cool to know that we can bridge the gap between our cultures just by doing what we do, which is bike building.
William has put a lot of work into promoting high-end cycling, both in Taiwan and in China. He is as passionate as we are about what we do, and we’re lucky to have him represent us. In 1997, when we were just setting out on this adventure, we dreamed of sending bikes to all seven continents. It’s part of why we chose the name Seven to begin with. To see these pictures now is humbling in all the very best ways.
It tells us that we’ve achieved much of what we set out to do, but also that the opportunity to build great bikes for people is even larger than we initially believed.