Seven Cycles in Embrocation Cycling Journal
Enter: Seven Cycles
A Seven Cycles Photo Essay by Jeremy Jo, Embrocation Cycling Journal
Embrocation Cycling Journal‘s Jeremy Jo recently published a behind-the-scenes photo editorial of Seven. With a friendly demeanor and disarming grin Jeremy captured images of many aspects of our factory: he dug into every corner of Seven and took photos of things we didn’t even know we had. It was great to talk with him about Seven and what we’re up to. His photos and prose provide a wonderful illustration of what we do and how we do it.
“The idea of American manufacturing often conjures up images of assembly line production, where parts by the thousands pass from worker to worker as they are transformed into uninspired, mass-produced goods. This type of manufacturing once defined American industry, and it’s hard to imagine that there are still companies out there who define themselves by giving individual attention to everything they make. Enter: Seven Cycles.”
“Starting out as raw tubing, the pieces of each bicycle go through the bending, machining, welding and paint process entirely within the confines of Seven’s 9,000 square foot manufacturing floor. Each frame is often in the hands of the same person through the entire process, bringing an unparalleled sense of ownership and pride to the final product. This type of work flow is only fitting for a company whose motto is, ‘One bike. Yours.’”
We’d like to thank Jeremy for visiting our shop and documenting what we do. You’re welcome anytime!