Back when the first signs of Spring were upon us, our friend Larry Burke, Mavic’s OEM manager, stopped in to show us the 2015 wheel line up. Larry makes a point to stop in every year, and each year he brings the same gusto to the unveiling. Each wheel is a little stiffer, a little more aero, and somehow, without fail, a little lighter than the year before. He can explain how each benefit was achieved with the greatest of ease. This year was a little different than normal, however, because Mavic is celebrating 125 years in the bike business, and to commemorate such a feat, they are launching a new brand communications center and Service Course in Los Angeles, CA, as well as producing a limited run of anniversary edition wheels, the Ksyrium 125′s.
Larry explained that Mavic wanted to showcase a few frame builders at the new communications center and invited Seven to participate. Seven has a long history with Mavic, maybe not 125 years worth, but if you thumb through all seventeen years of our brochures, you’ll notice more Mavic wheels than any other brand. Naturally, we were thrilled.
The parameters were pretty open. Mavic wanted to give us the creative freedom to make the bike a representation of our relationship with Mavic both professionally and personally, and hoped that the Ksyrium 125 wheelset would inspire us. They needed the bike in time for the event where it would sit on display until being donated to a Davis Phinney Foundation fundraiser in October. With that, Larry was off, but promised to drop off the limited edition wheels when the bike was ready to build.
Designing a show bike is as fun as it sounds. Sometimes show bikes end up being pieces of art and see little use. Some are far-fetched and end up more like concept bikes not for every day riding. Some end up being an exercise in aesthetics. But this bike was for Mavic. If there is one thing that comes to mind when we think of Mavic, it’s usability. Sure they look great and every cyclist is familiar with the striking yellow and black logo, but first and foremost, their wheels are built to be ridden. So when we designed the bike, drafted the paint scheme, and chose parts, we wanted each element to be as usable as a Mavic wheelset, and as attractive as the 2015 wheels Larry showed us.
The result, in our eyes, is a stunning bike that is built to be ridden all day, everyday. The titanium Axiom SL frame, stem, and seat post are as ready for the road now, as they will be in fifty years. The components, Shimano Ultegra 6800, are tried and true. The limited edition, matte black, Ksyrium 125 wheels look great, but like the Ksyriums that came before, are ready to log endless miles. The paint scheme stands out because the colors are so striking. A rich glossy black, vibrant Mavic yellow, and subtle matte black accents look racy and pair harmoniously with the wheels. The complete package is a bike worthy of a 125th anniversary party for a trusted partner, and your favorite group ride. The complete bike, as shown, has a retail price of $9,395, though the Ksyrium 125′s are limited.
We’re honored to have played a small role in Mavic’s anniversary celebration, and look forward to the next 125 years of Mavic innovation.