We’ve said it a thousand times, one of the very best things about building custom bikes is that we get to know our customers. This message came in the other day from Len, a longtime Seven rider. You can find more of Len’s photography here.
Hi 7 team,
I bought my Seven Verve mountain frame back in ’03, and it has been a faithful ride. The first year I bought it I took it out to Moab to break it in…. On the drive to Moab I photographed the “7” head badge hanging from my rear view mirror and sent it to you.
Here is another image on the same topic – taken many years later. The scene is looking out the windscreen of my Land Rover Defender over a dry and harsh mountainscape at a little over 11,000 ft in elevation. The image was taken in the White Mountains east of the Sierra Nevada. When you spend a week or so between 11,000 and 13,000 ft even the air molecules in the mineral oil filled compass precipitated out of the oil solution to form an air bubble. The “7” frame performs flawlessly at high altitudes!!!
When we set out to build bikes, part of the reason we called ourselves Seven was that we wanted to sell our work the world over, on the 7 continents (Antarctica remaining a challenge). Over time, we’ve had pretty good success with our original vision, and our friends at ES Korea are a big part of that, introducing Watertown’s finest bikes to the Korean peninsula nearly two decades ago.
This is one of their very best customers, Yoon, Kwang Ryul, and his new 622 SLX. At just a shade over 14.5lbs, this build makes us so, so proud and happy to have such great partners, the world over.
We received this photo from our friend Giovanni, something of a cycling mystic and guru, who lives in Seattle, a frequent visitor at Cascade Bicycle Studio, with whom we’ve built hundreds of frames, including the Axiom SL in this photo.
It reminded us that Rob V, our own mystic and founder, was in art school studying metal sculpture when Merlin Metalworks plucked him from academia and turned him into a bike builder, designer, and visionary (don’t tell him we called him a visionary).