American Custom Bicycles in Steel, Titanium and Ti/carbon mix

The TransAt Bike Project

The TransAtlantic Way is a 2,500 km one stage self-supported road bike race between Dublin and Cork. Seven riders Bradford Smith and Matt Roy will be taking it on this year, and we’ve designed some special bikes to take on the challenge.

In many ways, The TransAtlantic Way is an ideal bike design challenge. The route includes just about every type of terrain – from good pavement to rough dirt roads and gravel – over a massive distance. The race aspect means a straight-ahead rando bike won’t fit the bill. We’re packing features into these bikes to make Brad and Matt fast, comfortable, efficient, and well-prepared for any and every riding situation they might face.

Even if you never ride the route – we all should – a TransAt Limited Edition bike will serve you well. Each one is based on our best-in-class Evergreen line of mixed-terrain bikes. The TransAt bikes are evolved from the bikes Matt and Brad have ridden over the last five seasons and more than 40,000 miles, including the 4,400 mile TransAmerica Trail in 25 days, repeated course record performances at the Green Mountain Double Century, full brevet series with multiple 1000km routes completed, as well as racing through cyclocross and long gravel events all over New England.

This new project brings all their riding experience and all of Seven’s building experience to one design project: The TransAt bikes.

Defining the TransAt Bike Series

What makes this bike different from a more typical Evergreen design? A number of features that speak directly to the TransAtlantic Way ride style including:

  • Dual wheel size design: Seven’s spent years optimizing frame geometries to work well with two wheel sizes. The TransAt series offers a progressive pairing for wheel and tire. The TransAt bikes are optimized for 42mm tires on 650b wheels. However, the bike also excels with 700c x 25mm tires, too. Fast or plush. Speed or traction. You choose your adventure and your Evergreen is ready.
  • Power transfer: The Long Ride benefits from efficient power transfer from rider core to rear wheel. One of Seven’s strengths is our ability to isolate drive train stiffness from vertical compliance. Because every frame is custom we can truly tailor both conflicting aspects because we know the rider and we know the material.
  • Plush tubeset: The TransAtlantic route will take the fastest riders about seven days to complete. We’ve designed the TransAt to be the smoothest of frame designs through strategic tube butting, thoughtful frame geometry, and clever component choosing. We’ve kept the drivetrain stiff for efficiency while isolating the frame’s vertical compliance to leverage the smoothest ride you’ve ever felt.
  • Stable and predictable handling: As you near the 220th mile of the day, the stability of the TransAt becomes really appreciated. Even at the first mile of the day, stable, predictable handling is often underappreciated. We achieve predictability through a combination of fork design, frame geometry, and the meshing of the two. Make no mistake; when you put road tires on this bike, you’ll feel like you’re on a race bike. The smaller contact patch frees up the bike’s handling so it’ll be quick and lively. Not the best for the TransAtlantic route but a lot of fun on training rides.
  • Durability and low maintenance: Titanium is the toughest bike frame material. The way Seven meticulously builds with titanium makes each frame twice as durable. There is not tougher service-free frame available. When we match the Evergreen titanium to our curated parts kits, the result is a set of the more durable low maintenance bikes ever produced.

The Limited Edition TransAt Bikes

We are so excited about this project that we couldn’t stop at just offering a Team Replica bike. So, we’ve put together five distinctive bikes that start at under $5,900. Each of the five TransAt designs has their own personality and offers unique benefits. It will be difficult to choose, but choose you must – if long distance adventures call to you. We believe that any one of these bikes will be a game changer for your riding.

  1. TransAt Team Replica: Ride what the best riders ride. Seven’s Evergreen SL with XX Upgrade, SRAM Force1 mixed kit with hydraulic brakes.
  2. TransAt Symmetry: The newest technology, flawless performance, and unbridled speed. Begins with the Replica frame and adds Shimano Ultegra 8070 electronic shifting with hydraulic brakes:
  3. TransAt WorkForce: Lightest weight, simplest design, purest performance. The WorkForce employs many of the features of the Replica including SRAM Force1 with mechanical shifting and hydraulic brakes.
  4. TransAt Workhorse: Serviceability, durability, and smooth operation. The Evergreen SL titanium matched to Shimano’s Ultegra 8000 mechanical shifting with mechanical brakes. This bike is always ready for anything.
  5. TransAt ArRival: Well priced and easy to maintain on long solo adventure rides. Seven’s over-tough Evergreen S partners with SRAM’s Rival 22 with mechanical shifting and mechanical brakes. The ArRival will get you where you didn’t know you wanted to go.

Special Offers for the TransAt Series of Bikes

In addition to the TransAt bikes being unique designs with curated parts kits, each bike also includes some unique limited edition elements and discounts at total retail value of between $800 and $1,200 depending on the model you choose. Details include:

  • Custom light mounts included at no charge. $145 retail value.
  • Hidden fender mounts included at no charge. $95 retail value.
  • Custom reflective decal set – for frame, fork, and wheels – included at no charge. $195 retail value and available only with the TransAt bikes.
  • 50% off a second set of wheels including tires, tubes, rotors, and cassette. Likely to be valued at over $700 of retail value. This offer is optional for the rider. Alternatively, you can choose the XX Upgrade at 50% off – a $495 value. Or you can choose 50% off on the Seven components – a $385 value. All great options. Decisions. Decisions.

Deadline to Order Your TransAt

The TransAt offer ends on Monday, June 18 at midnight. We chose this date because it’s likely to be just after Matt and Brad complete the TransAtlantic. On that Monday at Midnight, the TransAt series is gone. It’s now or never.

The TransAt Team Replica

This is an exact replica of the bikes that Brad and Matt are riding during the TransAtlantic Way. The Replica begins with the Evergreen SL frame foundation and then reduces the frame weight by more than 15% by applying the XX Upgrade – this frame is all performance at the lowest weight possible. The Replica then takes all the parts that Brad and Matt are riding – SRAM Force 1 parts. ZIPP carbon wheels, and some unique finishing details. You’ll be riding exactly what Matt and Brad are riding. The Replica is light, fast, and super durable.

Bike Specification Details

  • Frame: Evergreen SL Titanium
  • Frame Upgrades:
    • XX Upgrade
    • Custom reflective decal set – for frame, fork, and wheels
    • Custom light mounts
    • Hidden fender mounts
  • Seven Components:
    • Fork: Seven Matador carbon
    • Seat post: Custom Titanium
  • Groupset: SRAM Force 1x with hydraulic brakes
    • Crankset: Quarq Dzero with power meter
    • Gearing: Chainring: 44t; Cassette: 10-42t
  • Wheels: We’re offering two sets with a special 50% discount. However, you can choose just one set if you prefer.
    • Set 1: 650b Zipp 303, carbon tubeless
    • Set 2: 700c Zipp 202, NSW carbon tubeless
  • Tires: As with the wheels, we’re offering two sets with a special discount. Of course, you can choose just one set if you prefer.
    • Set 1 for 650b: Donnelly Strada USH 42 mm tubeless, 60 tpi
    • Set 2 for 700c: Clement MSO 32 mm 120 tpi
  • Handlebar and stem: Zipp Service Course SL
  • Headset: Chris King
  • Saddle:
    • Men’s: Fizik Antares
    • Women’s: Fizik Luce
  • Standard Full Retail Price: $14,995
  • Limited Time Discount Price, Estimated: $13,845. Includes the special discount of $1,150, an 8% discount! Final price is dependent on wheel choices.

The TransAt ArRival

with SRAM Rival 22

This is one of our favorite bikes. No frills, all performance, and tough as nails. The Evergreen S titanium frame is priced right and is more durable than any other bike made. We’ve matched the frame with the venerable SRAM Rival 22 kit that provides the lightest system, dollar for dollar, of any groupset on the market. The mechanical brakes and shifting provide easy solo maintenance when you’re 1,000 km into your longest adventure. Lightweight, well priced, easy to maintain. The ArRival is ready for you.

We’ve priced this bike with one set of wheels. You can still get a second set of wheels at 50% off if you’d like. Or if you’re going with just one set, we can provide you half off all of the Seven components – a $385 value.

Bike Specification Details

  • Frame: Evergreen S may be the ideal pairing
  • Frame Upgrades:
    • Custom reflective decal set – for frame, fork, and wheels
    • Custom light mounts
    • Hidden fender mounts
  • Seven Components:
    • Fork: Seven Matador carbon
    • Handlebar: Seven aluminum 3D forged, gravel design
    • Stem: Seven aluminum 3D forged, gravel design
  • Groupset: SRAM Rival 22 mechanical shifting & brakes
  • Wheels: 650b Easton EA70 AX Disc, aluminum, 1,670 grams
  • Tires: 650b Panaracer GravelKing slick 35 mm, 120 tpi folding, black, 350 grams
  • Headset: Cane Creek 40
  • Seatpost: Fizik R5, aluminum
  • Saddle:
    • Men’s: Prologo Kappa Evo T2.0
    • Women’s: Prologo Kappa Evo Dea T2.0
  • Standard Full Retail Price: $6,670
  • Limited Time Discount Price, Estimated: $5,845. Includes the special discount of $825, a 10% discount!

The TransAtlantic Workhorse

with Shimano Ultegra Mechanical

This is the workhorse of the TransAt series. The Evergreen SL frame may be the perfect balance of strength and lightweight. The Ultegra 8000 mechanical groupset is known for its serviceability, durability, and smooth operation. This is the kit we’d be riding if we were in the middle of nowhere when you need rely on the kindness of strangers – or fix our bike alone. Any bike shop anywhere can work on and replace Shimano parts. If you want your endurance rides to be without incident, order your TransAt Workhorse today.

We’ve priced this bike with one set of wheels. You can still get a second set of wheels at 50% off if you’d like. Or if you’re going with just one set, we can provide you half off all of the Seven components – a $385 value.

Bike Specification Details

  • Frame: Evergreen SL Titanium
  • Frame Upgrades:
    • Custom reflective decal set – for frame, fork, and wheels
    • Custom light mounts
    • Hidden fender mounts
  • Seven Components:
    • Fork: Seven Matador carbon
    • Seat post: Custom Titanium
    • Handlebar: Seven aluminum 3D forged, gravel design
    • Stem: Seven aluminum 3D forged, gravel design
  • Groupset: Shimano Ultegra 8000 mechanical shifting & brakes
  • Wheels: 650b Industry Nine Ultralight 235 CX Road Disc, aluminum, 1,290 grams. For the Workhorce bike, we’re including one set of wheels. If you’d like a second set of wheels at a 50% discount, let us know.
  • Tires: 650b Panaracer GravelKing slick 42 mm, 120 tpi folding, black, 350 grams
  • Headset: Cane Creek 40
  • Saddle:
    • Men’s: Prologo Kappa Evo T2.0
    • Women’s: Prologo Kappa Evo Dea T2.0
  • Standard Full Retail Price: $7,720
  • Limited Time Discount Price, Estimated: $6,895. Includes the special discount of $825, a 10% discount!

The TransAtlantic WorkForce

with SRAM Force 1

The WorkForce begins with the Matt and Brad Replica frame – the Evergreen SL titanium with the XX upgrade. That’s as good as it gets and as light as it gets. We then employ many of the components from the Replica for the biggest performance gains. The result is a Force 1 bike that feels much like the Replica but at only two-thirds the price. The WorkForce provides you Replica-like speed, performance, and comfort.

We’ve priced this bike with one set of wheels. You can still get a second set of wheels at 50% off if you’d like. Or if you’re going with just one set we can provide you half off the XX Upgrade instead – a $495 value.

Full details of the TransAt WorkForce Bike.

Bike Specification Details

  • Frame: Evergreen SL Titanium
  • Frame Upgrades:
    • XX Upgrade
    • Custom reflective decal set – for frame, fork, and wheels
    • Custom light mounts
    • Hidden fender mounts
  • Seven Components:
    • Fork: Seven Matador carbon
    • Seat post: Custom Titanium
    • Handlebar: Seven aluminum 3D forged, gravel design
    • Stem: Seven aluminum 3D forged, gravel design
  • Groupset: SRAM Force 1x with hydraulic brakes
  • Wheels: 650b Industry Nine Ultralight 235 CX Road Disc, aluminum, 1,290 grams. For the WorkForce bike, we’re including one set of wheels. If you’d like a second set of wheels at a 50% discount, let us know.
  • Tires: 650b Donnelly Strada USH 42 mm tubeless, 60 tpi
    • Set 1 for 650b: Panaracer GravelKing slick 35 mm, 120 tpi folding, black, 350 grams
    • Set 2 for 700c: Clement MSO 32 mm, 120 tpi folding, black
  • Headset: Cane Creek 40
  • Saddle:
    • Men’s: Fizik Antares
    • Women’s: Fizik Luce
  • Standard Full Retail Price: $9,045
  • Limited Time Discount Price, Estimated: $8,125. Includes the special discount of $920, a 10% discount!

The TransAt Symmetry

with Shimano Ultegra 8070 Electronic Shifting & Hydraulic Brakes

Using the identical frameset that Brad and Matt ride – the Evergreen SL with the XX upgrade – provides you the stable predictable handling and smooth ride of the Replica. We then use Shimano’s newest and most reliable group set – Ultegra 8070 – for the smoothest operating, most progressive design, and the lightest ergonomic action. A perfect group when you’re 800 km into your ride and fatigue is beginning to set in. You’ll probably be the envy of other cyclists on any ride. We call it the Symmetry because it’s the right balance of top-shelf frame and a well-centered groupset.

Bike Specification Details

  • Frame: Evergreen SL Titanium
  • Frame Upgrades:
    • XX Upgrade
    • Custom reflective decal set – for frame, fork, and wheels
    • Custom light mounts
    • Hidden fender mounts
  • Seven Components:
    • Fork: Seven Matador carbon
    • Seat post: Custom Titanium
    • Handlebar: Seven aluminum 3D forged, gravel design
    • Stem: Seven aluminum 3D forged, gravel design
  • Groupset: Shimano Ultegra 8070 Di2 shifting & hydraulic Brakes
    • Crankset: Quarq Dzero with power meter
    • Gearing: Chainring: 44t; Cassette: 10-42t
  • Wheels: We’re offering two sets with a special special discount. However, you can choose just one set if you prefer.
    • Set 1: 650b Industry Nine Ultralight 235 CX Road Disc, aluminum, 1,290 grams
    • Set 2: 700c Industry Nine AR25 Disc, aluminum, 1,450 grams
  • Tires: As with the wheels, we’re offering two sets with a special discount. Of course, you can choose just one set if you prefer.
    • Set 1 for 650b: Panaracer GravelKing slick 35 mm, 120 tpi folding, black, 350 grams
    • Set 2 for 700c: Clement MSO 32 mm, 120 tpi folding, black
  • Headset: Chris King
  • Saddle:
    • Men’s: Fizik Antares
    • Women’s: Fizik Luce
  • Standard Full Retail Price: $11,655
  • Limited Time Discount Price, Estimated: $10,505. Includes the special discount of $1,150, a 10% discount! Final price is dependent on wheel choices.