Own the Future. Now.

2010 Shimano Ultegra 6700 and 2010 SRAM Force Bikes Available to Order Today

Frame	Complete Bike Price
Axiom Steel	$4,095
Alaris	$4,695
Luma	$5,395
Axiom SG	$5,595
ID8	$5,795
Triad	$5,895
Aerios	$5,895
Elium SG	$6,295
V·II	$6,695
Diamas	$7,595

Kit	SRAM Force	Shimano Ultegra 6700
Fork	Seven 5E
Bar, Stem & Post	Seven Aluminum
Wheel Set	Fulcrum Racing 5
Headset	Ritchey WCS
Saddle	Selle Italia SLK SE

While other bike manufacturers offer discounts on bikes with last year’s components, Seven continues to deliver exactly what riders want: the bike of their choice, built precisely the way they prefer, with the latest component offerings.

Now you can order an Axiom Steel with 2010 components starting at $4,095, or an Alaris with 2010 components starting at $4,695.

Click on image to enlarge

•	Component size and specifications to be determined at the time of purchase
•	Complete bike packages do not include pedals
•	All prices are subject to change without notice

Shimano Ultegra 6700

Shimano’s 2010 Ultegra 6700 is 150 grams lighter than the previous generation Ultegra SL. The new group features much of the same technology successfully introduced as part of Shimano’s top-end Dura Ace 7900 groupset.

Ultegra 6700 highlights include:

•	Redesigned crankset features hollow large chainring for reduced weight
•	New Dual Control levers feature carbon blades, with cables hidden under the tape for a cleaner, more aggressive look
•	New brake design uses revised pivots for improved braking
•	New front & rear derailleurs use wider pivots for less flex
•	New asymmetrical chain similar to Dura Ace 7900

SRAM Force

SRAM’s 2010 Force group borrows heavily from its professional Red groupset, with bold new graphics, an anodized finish and a lighter total weight.

Force highlights include:

•	Unidirectional carbon throughout
•	Forged 6000 Aluminum series parts
•	Revised brake design with center adjust and spring tension adjust
•	BB30 Option available for an up charge