Mission | History | Milestones | Beyond the Bike

Seven Milestones


1997

1997 Brochure
  • Seven Cycles is founded
  • Introduces the Custom Kit™ and client interview system, changing the meaning and possibilities of customization
  • Introduces all-new fit system: The Seven Fit Methodology™ (SFM)
  • Pioneers Rider-Specific tube set design
  • Unveils 1st of its kind Ti-carbon road frame

1998

1998 Brochure
  • Builds 1,000th custom frame
  • Moves to Watertown facility; expands space seven-fold
  • Redefines customization again with the introduction of the Five Elements of Customization™
  • Seven writes the titanium primer for the 21st century in Seven's Technical Supplement
  • A frame with all carbon tubes except the chain stays, Titanium lugs

1999

1999 Brochure
  • Becomes largest custom builder
  • Digital Darwinism compares Seven to Dell in production systems
  • Seven now builds more custom frames than any other manufacturer
  • Team Seven wins 1st Masters World Championship
  • R&D: Mountain frame with carbon seat tube introduced in Europe

2000

2000 Brochure
  • Industry First: 5E fork—First carbon fork with rake optimized to frame
  • Team Seven wins 2nd Masters World Championship
  • R&D: Cyclocross bike with carbon seat stays, seat tube, and top tube

2001

2001 Brochure
  • Seven partners with Paul Turner on the first customizable full suspension bike
  • Wired magazine nominates Seven for Rave Award for Most Wired Ride
  • Seven's design director speaks at MIT on engineering and titanium

2002

2002 Brochure
  • Introduces Ultra-Butted™ Ti tube set
  • Seven undertakes fourth expansion; adds 3,500 sq. ft.
  • Team Seven named to US national team

2003

2003 Brochure
  • Designs ground-breaking 5E carbon fork, setting a new standard for custom frame/fork integration
  • Diamler-Chrysler selects Seven for Celebration of Functional Art exhibit at Geneva Motor show
  • Launches performance-enhancing component line
  • Unveils first customizable full-suspension mountain model
  • Team Seven wins U.S. National Championship
  • Introduction: Elium Ti&mdahs;Ti/Carbon frame
  • Introduction: Elium Steel&mdahs;Steel/Carbon frame

2004

2004 Brochure
  • Brings painting in-house; makes major investment in spray facility
  • Brings all tube butting in house for the purposes of 100% quality control and continued innovation
  • Team Seven's Mary McConneloug selected for U.S. Olympic team
  • Seven successfully fits 10,000th rider
  • Seven introduces Olympic-edition Sola
  • Introduction: Elium Race
  • Introduction: Race carbon tubing: more stiffness options added to the mix

2005

2005 Brochure
  • Introduces groundbreaking Diamas; the first fully customizable carbon frame to escape the physics of round tubes and lugged construction
  • Team Seven wins 2nd U.S. National Championship
  • Team Seven wins gold and bronze medals at Pan Am Championships
  • Introduction: IMX—race tubing enables the use of carbon in mountain frames
  • Introduction: 5E XL fork—raising the bar on lightweight performance and durability

2006

2006 Brochure
  • A6 Carbon Technology™ platform, combining complete aesthetic freedom with full customization
  • Undertakes fifth facility expansion; increases space by 40%
  • Seven partners with Audi of America for Q7 launch
  • Seven selected for exhibit at annual Technology Entertainment and Design (TED) conference
  • Team Seven wins gold medal at Pan Am Championships
  • Introduction: Diamas—Seven’s first full-carbon frame
  • Introduction: V·II—Full-carbon, lugless customization
  • Introduction: Triad—Full-carbon, lugless customization
  • Introduction: Luma—Ti/Carbon

2007

2007 Brochure
  • Unique in-house fatigue testing system developed and implemented.
  • Undertakes fifth facility expansion; increases space by 40%
  • Team Seven wins gold medal at Pan Am Championships

2008

2008 Brochure
  • Seven invests in a large radius tube bender, used to curve down tubes for suspension fork clearance, and top tubes for additional stand over clearance.
  • The first 650B wheeled Sevens are designed
  • Our long awaited titanium seat post is brought to market
  • Team Seven wins gold medal at Pan Am Championships
  • The V·II (Diamas SL) earns a 2008 Editor's Choice nomination in the Dream Bike category by Bicycling magazine
  • Seven’s Mary McConneloug Wins the US National Mountain Bike Championships in cross country, places second in short track
  • Seven’s V·II earns a 2008 Editor's Choice nomination in the Dream Bike category by Bicycling magazine
  • Seven sponsored rider Maureen Bruno Roy wins 30-34 US National Cyclocross Championship
  • Seven’s Mary McConneloug places 7th at the 2008 Olympic Games, the highest American finish for any Mountain Biker in Beijing, China

2009

2009 Brochure
  • Our first commuter specific handlebar, the Tiberius Bar, is developed for the surging utility and commuter markets
  • Seven begins fabrication of custom front and rear racks.
  • Integrated seat post introduced as an option on Elium SLX, Elium SL, Mudhoney SLX, IMX SL and IMX 29 SL
  • BB30 oversized bottom bracket option is made available
  • Diamas SLX, SL and S models feature dramatic weight reductions and BB30 compatibility, while ensuring durability and performance

2010

2010 Brochure
  • Interest in titanium utility bikes grows, Seven responds by creating the Traveler line of bikes
  • Frames are updated to accept internal wiring for electronic components.
  • Modifications are made in the Diamas bonding system to reduce weight while maintaining performance

2011

2011 Brochure
  • 44mm head tubes are added to the list of frame options
  • Diamas weight reduction version 2.0

2012

2012 Brochure
  • Introduction: 622—Ti/Carbon
  • Introduction: Mudhoney PRO—Ti/Carbon
  • 1” road chain stays are implemented to increase stiffness even further