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Seven Cycles Brochure

Request a Brochure

Maybe we're a little too excited about our brochure. We are bike builders after all, not marketing people. But once a year we take on the project of reinventing the company in print. It’s an odd job for us, but as a company we always take the approach, ‘if you need something, make it.’ So we sit down at our desks and we write about our bikes and about bike building. We take pictures. We lay it all out. We pour ourselves into the task and agonize over all the little design decisions, the same way we would with a new bike.

This year we have taken a fairly radical departure from the brochure strategy of past years. Instead of taking pictures of all the different bikes we build and trying to write something brief but captivating about each one, we decided to step back and document how and why we do the things we do. Rather than showcasing the end of our work, the bikes themselves, we thought to highlight the beginnings of our work, the methods, reasons and inspirations behind every Seven. What we used to do in 30 pages, we have expanded to 60 pages this time out. It is substantial.

We have titled the new book “Love to Ride.” There were about 20 alternate titles, none of which felt big enough, but this one, “Love to Ride,” hung in the air while we thought it over, testing it against the task at hand, until we smiled and knew it was right.

At root, we build bikes because we love to ride. Every frame that leaves our shop is aimed directly at that love. We want to give every Seven rider a bike they love to ride. That is the method. That is the reason. That is the inspiration. Everything that comes after is detail.

For the complete list of contributors, visit our credits page.

Please fill out the form below to receive a copy of our brochure, including the Custom Kit™, Signature Sizes™, and price list.

(Fields with * are required). If you prefer, a printable PDF version is available for download.

First Name*
Last Name*
Postal Code*

I would like my local authorized Seven retailer to follow up with me so I can learn more about Seven.

Seven Cycles does not rent, sell, or share personal information about you with other people or companies without your expressed permission.

Please tell us what prompted you to contact Seven and request a brochure (please indicate all that apply):

Bike Culture
Cycle Sport
Inside Triathlon
Mountain Bike
Mountain Bike Action
Mountain Flyer
Pro Cycling
The Racing Post
Road Bike Action
Word of mouth
Bike shop
Seven team rider
Other (please indicate in notes field below)

Additional Information

Thank you for the brochure request. The package you will receive includes our brochure plus information designed to help with your bike purchase decision. Here are some questions that will help us tailor the mailing specifically for you.
Please note that answering these questions is optional.

1. What is your intended usage?


All Purpose
Time Trialing

All Purpose
Free Ride


2. What material(s) are you thinking about for your bike?
Check all that apply.


3. Which models in particular are you interested in?

622 SLX
Elium SLX
Elium SL
Axiom SLX
Axiom SL
Axiom S
Resolute SLX
Sola SLX
Sola SL
Sola S
Zeal SLX
Sola 29 SLX
Sola 29 SL
Sola 29 S
Zeal 29 SLX
Expat SL
Expat S
Cafe Racer SL
Cafe Racer S
Parcour SLX
Mudhoney PRO
Mudhoney SLX
Mudhoney SL
Mudhoney S

Axiom 007 SL
Resolute 007 SLX
Sola 007 SL
Zeal 007 SLX

4. What features and options are you thinking about?

Single Speed
29ers and 650b
  BTC Couplers

5. Would you like information about women's specific design? No Yes

6. When would you like to be riding your bike?

Additional Notes:

Seven does not sell directly to customers—we work with authorized Seven retailers only—but we enjoy helping determine what bike will be best for you based on your intended usage and riding requirements. If you'd like to talk, give us a call—we're happy to help and look forward to hearing from you.